Motorola Consumer Survey: HDTV Picture Quality So Good, Viewers Will Watch HD Shows They Don't Even Like

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Motorola survey finds consumers will watch any programs in High Definition, even if they don't really care about the subject, including sports and nature shows

It's a Wonderful Life

Nature shows, sports and blemishes. You'll be seeing a lot of those if you are getting an HDTV this Christmas, according to a survey from the electronics giant Motorola.

The survey found that consumers with HDTV were so astounded by the picture on the screen that they watched almost anything that looked good, whether they were really interested in the subject or not.

And, the survey found that all those brilliant images had an unintended side-effect for nearly one in five of the respondents: Real life now looks blurry when compared to the crisp picture on their hi-def TV sets.

Of those watching the brilliant picture on their high-definition plasmas and LCD screens:

  • 30 percent said they are "watching more nature shows than they did in 3rd grade"
  • 12 percent said they are watching sports, even though they don't like sports, and
  • 11 percent are using HDTV to their delight in pointing out celebrity blemishes and flaws

The survey also showed that Hollywood has an opportunity to market a new holiday movie using the HD format. The number one movie respondents wanted to see in HDTV was "It's a Wonderful Life" (which was filmed in glorious black and white in 1946).

The survey of 1,000 Americans was conducted recently by Motorola, a pioneer in the development of many electronics standards, including HDTV.

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Dan Callahan

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