White-label Social Network Platform "SocialEngine" Now Includes News Feed and Targeted Ad System

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SocialEngine, a new white-label social network platform, has been updated to include a news feed and a powerful targeted advertising system. Now, new startup social networks can have a news feed similar to those found on mainstream social networks like Facebook and MySpace. Also, ads on the social networks can be targeted based on users' profile data.

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This adds a new level of interactivity and fun to the social network, and there are endless possibilities for customization

The two young entrepreneurs behind the white-label social network platform "SocialEngine" have added some breakthrough features to their software, namely a news feed and advertising system. The authors Alex Benzer and Charlotte Genevier have already developed and launched several web-based applications that have since been acquired by other companies. With their newest release they aim to offer the world's most lively and exciting white-label social networking platform.

SocialEngine (http://www.socialengine.net) is a PHP-based white-label social network platform that installs a full-featured social network on your website. Like other white-label solutions, it includes most of today's popular features such as blogs, photo albums, groups, comments, messaging, and search.

With the recent 2.0 release, SocialEngine now includes a news feed feature similar to those found on mainstream social networks like Facebook (http://www.facebook.com) and MySpace (http://www.myspace.com). The social network staff can customize what news feed items are published and to whom they appear. "This adds a new level of interactivity and fun to the social network, and there are endless possibilities for customization," says co-founder Alex Benzer. SocialEngine is now the only self-hosted social network platform that offers this as a built-in feature.

The new release also includes a unique advertising system. The social network administrator can create ad campaigns by uploading banners or Google Adsense code. These ads can then be targeted to specific groups of users based on their profile data. For example, the administrator can set specific ads to display only to men from California, women over 25 years old, etc. Ads served based on users' characteristics and interests generally perform better and are therefore much more valuable, and SocialEngine is the only self-hosted platform offering this level of targeting as a standard feature. Ad spots on the social network can also easily be sold to advertisers as the campaigns can be limited by time length, impressions, clicks, or click-through ratio (CTR).

To learn more about SocialEngine, visit the product website: http://www.socialengine.net

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Alex Benzer
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