Punish the Bad Companies; Support the Good, As you Browse

Now anyone can teach badly behaved companies a lesson. The new Scryve tools show you environmental and social responsibility of companies as you are on their web pages. With one click you can read why they are rated that way, and with one more you can see alternative companies to deal with. It makes being good easy.

New York, NY (PRWEB) December 20, 2007 -- Badly behaved companies will be running scared. Now anyone can know the environmental and social responsibility of the company behind any web page and immediately see alternatives with Scryve's free Browser Tools. Once installed, users see a 1 to 10 (10 is best) company responsibility rating in the top right corner of their browser (whether the company wants it there or not).

People are looking for ways to support good companies; Scryve web tools make it possible to browse with a conscience without trying to change how people use the Internet. Concerned people can check the top right corner as they browse to see if the company takes care of the environment, its employees and the communities it serves with our IE and Firefox browser tools. If they are interested in the rating they see, clicking on it shows the company profile and, with another click, alternatives companies to use. One user sees it as "a great way to pick between Coors and Bud, Google and Yahoo, and many others. Some times its an easy change, and all I need is access to the information."

a great way to pick between Coors and Bud, Google and Yahoo, and many others. Some times its an easy change, and all I need is access to the information.

On the main site, www.scryve.com , users can directly look up responsibility ratings and company profiles on over 3,500 companies, products and brands. One-click alternatives immediately provide users with more responsible options to deal with. Easily available information and alternatives makes it possible to reward companies with good records overall, and to one day make it bad business to behave irresponsibly. The Scryve site is built off of a community of users contributing to early content from Socially Responsible Investment analysts KLD. We rate early startups, multinational corporations and everything in between.

About Scryve.com
In their mid-twenties and having tasted the corporate world, Alexander and Arthur Gillett knew they wanted to do something different; Something that could help support individuals making empowered choices. Growing up, they spent extended periods in third world countries, where they saw the effects that short sighted behavior could have on a community and the environment around it. Unfortunately it is often the ones that do the worst, and pay the least that are rewarded with financial gain. The brothers started Scryve.com to show the full cost of buying from a company, so that individuals can chose if that's a fair price to pay.

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