Folha de Londrina Goes Live on nxAdvertising System

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Modern Java-based advertising solution gaining popularity with newspaper publishers thanks to effective advertising sales tools.

A mere 5 ½ months after contract singing, net-linx is pleased to announce that Folha de Londrina has taken nxAdvertising into live use, including 12 remote locations, supporting some 30 remote users.

Folha de Londrina, a daily metro, is located in Londrina in the state of Parana, approximately 500km West of Sao Paulo in Brazil. Folha de Londrina is a privately owned publishing company.
The Latin American region is one of the fastest growing newspaper markets in the world and many publishers are modernizing their operations to take advantage of the anticipated growth of the next few years. Folha de Londrina is no exception and preferred a single vendor to provide solutions for advertising, production, ad make-up AND Internet.

"We looked at multiple system vendors, but decided on nxAdvertising mainly because of its superior technology," said Renato Ferraz, Folha de Londrina's IT Manager. "Our business is growing and the flexibility offered by the net-linx solutions is very important to us."

nxAdvertising has also been integrated with Folha de Londrina's various web verticals. VRUM for automotive ads, LugarCerto for real estate and Bonde for all others. Multi-buy packages make the scheduling of cross-media XML ads a breeze. A self serve module in VRUM allows customers to book their own ads, which can be published on-line in VRUM, in print or both media types.

With the 30 remote users and ads streaming in from the web, more ad content is created externally than by users in-house, a feat made possible by the web architecture of nxAdvertising.

Local presence
Also important in the selection criteria was net-linx' local Brazilian presence with an office in Belo Horizonte. A long association between staff at Folha de Londrina and the net-linx staff in Brazil helped in the decision. All net-linx applications are Java applications which appealed to the IT staff at Folha de Londrina as that provided a common infrastructure across all subsystems and utilized modern Internet technologies across the board.

Another innovative aspect of this agreement is the way the pricing has been structured. Instead of a capital expense project, product and maintenance fees have been bundled into monthly payments, a structure preferred by the publisher.

About net-linx:
net-linx is a global software and solutions provider for the newspaper, directories and on-line publishing industries. With over 30 years of experience, net-linx is one of the largest and longest serving providers in these industries. net-linx solutions designed to manage multi-media products, cover all aspects of advertising, editorial, Internet and digital asset management and help publishers increase their revenues while lowering costs and improving productivity.

net-linx has offices in Germany, UK, USA, Canada, Brazil, Malaysia and Australia.

Visit net-linx at: http://www.net-linx.com.

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ALBERT DEBRUIJN
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