Culver City, CA (PRWEB) December 21, 2007
Ice Accessories announced today that it will continue to support the fund raising efforts of the Diamond Empowerment Fund (DEF) through its sales and promotion of the Green Initiative Jewelry Collection. Ice Accessories has been selling the enormously popular green bracelets to its customers in all locations, and the reaction has been phenomenal.
The Green Bracelet, manufactured by Simmons Jewelry Company of New York, is already a must have item being worn by celebrities like Beyonce, Naomi Campbell, Eddie Murphy, Penelope Cruz, Jon Voight, Chris Tucker , Gabrielle Union, T.I. and others. The Green Bracelet is made of a genuine rough diamond and green malachite. The bracelets were created by Simmons to help raise money for educational programs to uplift the people and communities of Africa.
"We absolutely adore these bracelets," said Dottie Chanin, owner of Ice Accessories. "They are beautiful, our customers love them, and when they learn more about the purpose of the bracelets, they love them even more!" Chanin reports that several customers, upon learning about the purpose of the Green Bracelet, have purchased the bracelets in quantity for friends and family.
"We believe education is one of the most critical elements that empowers society and empowers individuals to realize their full human potential. DEF's mission is raise money to support education initiatives that develop and empower people in Africa where diamonds are a natural resource. We're excited to have Ice Accessories as a partner in this initiative at it offers the perfect environment for the Green Bracelet and the mission of the Diamond Empowerment Fund to be conveyed amongst the fashion savvy and socially conscious consumer," says Russell Simmons, CEO of Simmons Jewelry Co. and founder of the Diamond Empowerment Fund.
In addition to strong customer reaction, Chanin reports that her staff love the bracelets, and many have purchased the bracelets for themselves and as holiday gifts for others. "We expect that these bracelets will be very popular during the holidays. They make excellent gifts, not only for loved ones, but also for the people of Africa."
The bracelets are available at all 5 Ice Accessories store locations and can also be purchased at the newly released website, http://www.iceaccessories.com.
About Ice Accessories
Ice Accessories is a store that carries the most modern, trendy accessories from exclusive designers. Ice Accessories has jewelry, bags, including clutches, totes and laptop bags, hats, purse hooks, and assortment of gifts for someone special or for the home. Locations include Las Vegas, Brentwood, South Coast Plaza, Santa Monica, and West Hollywood. For more information, visit http://www.iceaccessories.com.
About Simmons Jewelry Co.
SHR & Simmons Jewelry Group is quickly emerging as an industry leader and trendsetter in the fine and fashion jewelry categories. With cutting edge designs and use of traditional gemstones combined with non-traditional metals, SHR & Simmons Jewelry Group is where fashion meets fine jewelry. For more information please visit http://www.simmonsjewelryco.com .
About The Diamond Empowerment Fund
Founded in 2007, The Diamond Empowerment Fund™ (D.E.F.) is a non-profit international organization established by individuals and businesses in the diamond and jewelry industry and others who are committed to the empowerment of Africa. For more information, visit http://www.diamondempowerment.org.