Oprah Gives Unsuspecting Online Retailer a Merry Christmas

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HiDefDVD.com, a leading DVD Movie Retailer, experienced what every retailer dreams of, an unexpected surge in traffic and business, all thanks to a mention on the Oprah Winfrey show.

Online DVD Retailer hidefdvd.com experienced what other retailers can only dream of. It's called the Oprah Effect and when it happens you'll forever appreciate the power of the nation's leading daytime talk show personality.

A recent Oprah talk show featured an interview with a mother focusing on understanding infant talking signals. What followed next amazed HiDefDVD VP Shaun Guidolin. "I've never seen anything like it," stated Shaun. "Our audience is predominantly male and generally focuses on newer released movies."

Instead, what they saw was a flood of orders by women for a DVD titled Dunstan Baby Language, which is what the author of the DVD, Priscilla Dunstan was promoting. While they were, of course, promoting their own web sites, a ton of people simply just typed in "Dunstan Baby Language" into Google's search engine. At the time of the airing, HiDefDVD's site was listed in the #1 slot and had the lowest price.

When they started up their real time tracking application, something was out of the ordinary. "It stuck out like a sore thumb," said Shaun. "It was really amazing looking at our real time tracking app and seeing this keyword come up one after another." HidefDVD is beta testing an Ajax Web 2.0 Live Keyword tracking system, called Keywords Live (http://www.keywords-live.com). "The product has been really great for us. It allows us to view search engine searches reaching our site in real time and it allows us to easily track where we rank in Google for our keywords."

It's interesting how far the Oprah effect can reach in that the DVD site was never actually referenced on the program, but it received a nice Christmas gift by being in the right place at the right time. If Oprah can cause this big of an effect on a online retailer, imagine what kind of push she can give Barack Obama in his quest for the presidency.

About HiDef DVD:
HiDef DVD (http://www.hidefdvd.com) is a retailer that specializes in carrying Blu-ray DVD and HD-DVD movies. The worldwide shipping retailer carries every DVD title available, plus a full selection of Anime and music cds.

About Keywords Live:
Keywords Live (http://www.keywords-live.com) is a new Ajax Web 2.0 program allowing you to track your search engine keyword traffic in real time. It is current in a closed beta stage.


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Shaun Guidolin

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