Qloud and Thumbplay Connect Social Network Users to Ringtones

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Qloud's first mobile entertainment content partner to extend music discovery to cell phones.

Thumbplay's ability to offer ringtones regardless of users' wireless carrier or mobile phone is consistent with our commitment to connecting consumers with music wherever they want it.

Qloud, a social music service that allows users to listen to music inside of social networks, and Thumbplay®, the largest and fastest growing mobile entertainment content destination in the U.S. (Nielsen Mobile, Q3 2007), today announced a partnership to contextually feature Thumbplay's ringtones throughout each deployment of Qloud's My Music application. This deal will allow users across a range of social networks to discover, purchase and download ringtones to more than 2,000 supported and compatible mobile phones.

The Qloud My Music application is a revolutionary music service that delivers online music to users how they want it -- unlimited, on-demand and linked to their personal music libraries -- and where they want it -- inside social networks where they can share music with and discover it through their friends. Through its agreement with Thumbplay, the Qloud My Music application will soon feature "Buy this ringtone" links alongside links to iTunes® and YouTube on song, artist, album and playlist pages. As a result, users can personalize their cell phones with their favorite ringtones and reflect their unique tastes in music.

"We selected Thumbplay as our first mobile entertainment content provider, as it delivers a broad and deep catalog of content that will enable Qloud My Music users to extend their enthusiasm about the social music experience to their cell phones," said Mike Lewis, co-founder of Qloud. "Thumbplay's ability to offer ringtones regardless of users' wireless carrier or mobile phone is consistent with our commitment to connecting consumers with music wherever they want it."

"Qloud's My Music application has successfully captured a significant slice of the social music experience, making them a key partner in our efforts to connect users of social networks with mobile entertainment content," said Are Traasdahl, Thumbplay's CEO and co-founder. "Qloud's efficiency in recreating the My Music experience across a range of social networks provides us with a unique platform for promoting ringtones and other mobile entertainment content."

With more than 75,000 pieces of mobile entertainment content under license, including ringtones, wallpapers, games, videos, voice tones and text-based services, Thumbplay has built a strong consumer following and gained broad recognition as a leader in the direct-to-consumer mobile content space.

By simply installing the Qloud My Music application, consumers can immediately see and play entire songs and videos from their complete iTunes libraries inside of a range of social networks. My Music also allows users to see and play online the iTunes libraries of their friends, view and exchange playlists with their friends, browse and play the most popular songs among their friends and social groups, and add their friends' songs to their own online libraries. Over two million registered users across several social networks have recorded 300 million plays in the last four months.

About Qloud
Qloud delivers the music experience that consumers want -- unlimited, on-demand content -- where consumers want it -- inside their social networks where they can discover and share music with their friends. Over two million registered users across three social networks have recorded 300 million plays in the last four months. The company's investors and directors include Revolution Chairman and CEO Steve Case and former AOL, Yahoo!, Warner Music Group, EMI Music, and Island Records music executives. For more information visit http://www.qloud.com.

About Thumbplay
Thumbplay, Inc. is defining the mobile entertainment experience for U.S. consumers. As the largest and fastest growing mobile entertainment content destination, Thumbplay gives consumers access to the broadest and deepest catalog in the industry, spanning audio, video and gaming content from the leading music labels and artists, game publishers and media companies. Its innovative delivery and marketing platform makes it easy for users to discover, manage, store and share mobile content online and on their wireless devices.

Headquartered in New York City, Thumbplay was founded in September 2004 by Are Traasdahl and Evan Schwartz. It is backed by Bain Capital Ventures, SoftBank Capital, i-Hatch Ventures, Redwood Partners, New Enterprise Associates and Meritech. More information can be found at http://www.thumbplay.com.

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Steve Kerns
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