Sacramento, CA (PRWEB) December 20, 2007
Diane Voisley had no intention of ruffling anyone's feathers when she made a post "How To Fail At Prospecting With Your Melaleuca Home Based Business" to her Melaleuca blog, MlmBreakThrough.com on November 27, 2007.
In the post, she talks about how distributors should stop using the phone to "cold-call" prospects about the Melaleuca business opportunity. The problem is, this is exactly what some Melaleuca marketing executives are being trained to do by their uplines.
"Time is so valuable, and when I'm spending it on my business, I want to be focused on the things that generate the highest ROI," says Voisley. "That doesn't mean picking up the phone and cold-calling the people on my names list, getting no-answers, leaving messages, and more importantly talking with unqualified prospects!"
Diane maintains that some marketing executives could achieve a small amount of Melaleuca success using the cold-calling method when prospecting. But they'll never build massive organizations, resulting in the kind of income everyone dreams of when they join a network marketing business opportunity.
"It's simply too inefficient! Sure I might be able to book some appointments by calling a few friends and a family member or two, but these people aren't qualified," says Diane. "How do I know someone like this isn't qualified? Because the distributor is the one approaching the prospect, not the prospect approaching the distributor."
So how should Melaleuca marketing executives go about prospecting for their Melaleuca businesses? Diane swears by proper positioning, good marketing, (both online and offline) and providing your prospects with value.
"It's really all about positioning. Set yourself up as the Melaleuca professional," implores Diane. "Set-up a Melaleuca website, and educate your prospects with valuable information about the Melaleuca home products and opportunity! When done right, they'll be attracted to you as a business superior, an expert in the industry, instead of an annoying, cold-calling, salesman."
Melaleuca marketing executives who wish to read the full blog post in it's entirety please visit Diane Voisley's Melaleuca blog: http://www.MlmBreakThrough.com and click on the November 28th archive.