Barbara Beck Named Director of Marketing for Wild Bird Centers of America, Inc.

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Maryland Bird Supply retail company, Wild Bird Center, announces new director of marketing; Barbara Beck.

Wild Bird Centers of America, Inc. is pleased to announce the appointment of Barbara Beck as Director of Marketing and Communications. Formerly with Times Community Newspapers and National Geographic magazine, Ms. Beck brings a wealth of experience to the job and credentials to help elevate the Wild Bird franchise to a new level with its marketing efforts. Ms. Beck is based in the firm's Maryland home office.

"We are honored to have Ms. Beck join our executive team as head of marketing and communications," stated Henrik Lehmann Weng, CEO. "Barbara has more than 20 years in the marketing field, branding, promoting and managing strategic, multi-faceted programs. Her experience will help us develop a stronger position in this unique niche of retailing."

"I am very excited about the opportunity to help build this organization in all areas -- brand recognition, retail sales and franchise development," said Ms. Beck. "Wildlife watchers are spending $40 billion dollars a year on their hobbies, and we are focusing on increasing our share of the market."

Ms. Beck resides in Ashburn, VA with her husband and two sons.

Established in 1985, Wild Bird Centers of America, Inc. is a specialized franchise with more than 85 stores nationwide. Each Wild Bird Center is dedicated to helping customers build a better backyard birding experience, by providing the finest, field-tested, quality products for birders and nature lovers throughout the United States. Wild Bird Centers also serve as an active community resource, offering demonstrations, educational workshops and children's programs. For more information, visit the WBCA website at or call 1-800-945-3247.


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Henrik Lehmann Weng

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