Boston, MA (PRWEB) December 21, 2007
Internet phenomenon TownieNews.com has signed Kevin Glennon as agency of record. The web site, most famous for its series of viral videos by fictional sports commentator Paul "Fitzy" Fitzgerald, chose Kevin Glennon to help spurn new media growth and convert the Internet success of the company to more traditional outlets.
The Manhattan-based TownieNews.com has achieved great success in the last year, and has become a national feature in the sports and gaming communities. The company was most recently hired by ESPN to create original web programming.
"We went with Kevin because of his experience in leading new media in marketing and advertising, and his fluency in traditional techniques," said Nick Stevens, principal of TownieNews.com and actor who plays Fitzy. "We needed somebody who can see the opportunities new media creates, and these days the larger agencies just can't seem to wrap their heads around how to capitalize on modern media."
"This signing is a big deal for us," noted Kevin Glennon, principal of the agency. "To date we've been acting piecemeal with larger clients, or as a subcontractor for larger agencies. Playing such a large role for Townie News is a great opportunity for our shop, and we aim to make Nick and his team very happy for choosing us."
This signing is the first agency of record win for Kevin Glennon.
TownieNews.com is an entertainment blog that features weekly viral videos from Townie News, the fictional newspaper of Billerica, Massachusetts. It is one of the most popular sports-related entertainment sites on the Web, and produces original online programming for companies such as ESPN.
About The Offices of Kevin Glennon:
The Offices of Kevin Glennon is a Boston-based small agency that offers cutting-edge new media marketing and advertising. The shop has done work for such clients as IKEA, Royal Caribbean, and Guinness, and agencies like Arnold Worldwide and Valassis.