BuzzPlant Developing Alternate Reality Game (ARG) for Ted Dekker in Partnership With Thomas Nelson and General Motors

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Leading internet marketing and consulting company, Buzzplant, located in Franklin TN, is developing a cutting edge marketing campaign for the launch of Ted Dekker's new young adult novels scheduled for release in early 2008.

When we looked at possible partners to pull this off successfully, BuzzPlant was the natural choice. They were the only firm that came to us with a strong knowledge of internet marketing to our focused demographic

Leading internet marketing and consulting company, Buzzplant, located in Franklin TN, is developing a cutting edge marketing campaign for the launch of Ted Dekker's new young adult novels scheduled for release in early 2008.

Find the Book, Win the Chevy.

In Ted Dekker's latest releases, Chosen and Infidel, four young warriors from the world of Black, Red and White are sent on a quest to find seven lost Books of History. Books with the power to create and destroy. Books that control not only the destiny of their world…but ours as well. In 2008, that quest comes to our world.

Get ready for a nationwide treasure hunt like no other that blurs the line between fiction and reality in a search for the actual Lost Books. Registration for the game begins in January at http://www.booksofhistory.com and the search launches in March. What awaits those who rise to the challenge? An online quest that will test their wits, and plunge them into a world of espionage and ancient secrets where nothing is as it seems and the truth is the most dangerous discovery.

The way will be paved with adventure, but also with great weekly prizes. And the one who solves the ultimate riddle and finds the final Lost Book will drive home in our Grand Prize--a 2008 Chevy Cobalt.

BuzzPlant has helped to developed the game campaign, developed the marketing strategy, and executed all the development necessary to make this the first Alternate Reality Game campaign in the history of the CBA market.

" When we looked at possible partners to pull this off successfully, BuzzPlant was the natural choice. They were the only firm that came to us with a strong knowledge of internet marketing to our focused demographic," says Darrell Hodges, brand manager for Ted Dekker.

BuzzPlant is an internet and new media marketing and consulting company that focuses on the faith and family market. Their clients include Thomas Nelson, Twentieth Century Fox, Time Life, INO Records, Universal Records, and many more. http://www.buzzplant.com

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BOB HUTCHINS
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