Nothing to Sneeze at! Smith+Noble Introduces Healthy Fabric Choices

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Recognizing growing health concerns in American households, Smith+Noble, a leading retailer of customer window treatments in catalogs and on the web, is offering new fabric choices in a number of products that resist microbial threats such as mold, mildew and bacteria.

We are excited and proud to introduce these innovative fabric choices

Recognizing growing health concerns in American households, Smith Noble, a leading retailer of customer window treatments in catalogs and on the web, is offering new fabric choices in a number of products that resist microbial threats such as mold, mildew and bacteria.

Recent studies conducted by the American Academy of Allergy, Asthma and Immunology have found that allergies affect more than 50 million people in the US, and are the third leading cause of chronic disease among children under the age of 18. The technologically-advanced new fabrics from Smith Noble, which may be used in the company's entire line of Fabric Shades, Panels, Curtains, Valances and Drapery, are specially treated with antimicrobial additives to resist mold and mildew and inhibit bacteria growth -- all significant triggering agents of allergic reactions and asthma attacks. The same assortment of 10 "hybrid" and "lanai" fabrics may be ordered in custom-made Pillows and Bedding.

"We are excited and proud to introduce these innovative fabric choices," says Smith Noble Director of Merchandising Teresa Martini. "They can not only provide an important health benefit for families with allergy problems, but are a perfect choice for moist or humid environments, or semi-outdoor settings in any home. We're also pleased to be the very first company to offer performance fabrics with this level of quality and fashion -- they look and feel gorgeous!"

Consumers may sample any of these fabrics prior to buying by ordering free swatches at smithnoble.com, or calling 800.248.8888. Purchasing by phone, or securely online, is also fast and worry-free, since every Smith Noble custom-made product is backed by a Satisfaction Guarantee.

About Smith Noble
Founded in 1987, Smith Noble corporate offices, customer support center and 200 employees are located an hour east of Los Angeles in Corona, California. In the course of 20 years in business has custom-crafted over 8 million window treatments for America's finest homes and most discerning home owners. The company constantly searches the globe for innovative products and materials, and backs all sales with a Satisfaction Guarantee that's unique in the realm of custom-made products. To assist consumers in selecting the perfect window treatments for their needs, Smith Noble customer service representatives receive extensive training on the style, operation and installation of every product. Smith Noble is an operating business of IAC (Nasdaq: IACI).

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Michelle Taguchi

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