Omaha, NE (PRWEB) December 21, 2007
Yesmail (an infoUSA company, NASDAQ: IUSA), a recognized industry-leading provider of permission-based online email marketing solutions, announced today that it has been designated a Leader in the Q4 2007 Forrester WaveTM report for Email Marketing Service Providers.
Yesmail was among the select companies that Forrester invited to participate in its Forrester Wave: Email Marketing Service Providers, Q4 2007 Report. Forrester designated Yesmail a Leader after an exhaustive analysis of 50 Email Marketing Service Providers, evaluation of 128 online vendor-supplied references and coordination of 32 phone interviews with customers. In this evaluation, Yesmail was awarded 15 perfect 5.0 scores in sub-categories including: product roadmap, technology services, campaign management services, campaign automation, technology interface and physical locations and geographical reach to name a few.
Forrester's Executive Summary of Yesmail concluded:
"A rebuilt platform and iterative development processes earn Yesmail a Leader slot in Forrester's evaluation of email marketing service providers. The vendor's Agile development processes enable it to release new features every two weeks. These features, such as a calendar and flowchart tool for managing multiple campaigns, help marketers manage their communications to customers by enabling them to visualize where different campaigns fall in relation to each other. Yesmail has also made a move to expand into the mid-market and small business space."
Forrester further credited "a new CTO and his team (for) revamping the vendor's technology by elevating its platform to the level of the other vendors and embracing development processes that enable flexible and fast innovation." Grant Roholt joined Yesmail in April of 2006 charged with setting company-wide technology initiatives and developing products and processes to support employees, vendors and client initiatives.
The Wave report credits Yesmail's improved technology platform and development methodology for "strengthened campaign management, reporting functions, and technology platform as well as instituting Agile processes for the continual release of new features." The report credits Yesmail for Incorporated new, useful functionality. "Marketers seeking to plan their email campaigns in a more visual, intuitive way are in luck. Yesmail has added a calendar function that enables users to see how their campaigns interact with one another." In addition "The interface emphasizes simplicity, ease of use, workflow collaboration and operational efficiency."
Scoring a perfect 5.0 for campaign management services, the Wave reflects upon Yesmail's tenured account teams with regional account directors averaging more than six years. "More than 40 percent of the vendor's clients use campaign management services. References, which range from email newbies to high-volume global emailers, are very satisfied and report that the vendor's dedication to their email programs makes it feel like 'an extension of their team.'" Forrester cited one Yesmail client's appreciation for the services they receive stating, "Accessibility is a big plus. We meet once a month at the executive level, once a week at the director level. (Yesmail is) a continual value-add in terms of strategy; it takes our program to the next level.
"We are proud to be named a leader in The Forrester Wave evaluation, and will continue to focus our investment toward technology that exceeds our customer's expectations, coupled with an emphasis on retaining key management teams that contribute to and execute an aggressive vision," said Mike Hilts, President of Yesmail. "We understand the importance of providing trusted services in addition to cutting edge technology which allows us to innovate flexible solutions for our clients and underscores our ability to become a valued partner."
Yesmail is a recognized industry-leading provider of online emarketing solutions. Built on a solid core of innovative technology, Yesmail offers a complete portfolio of email marketing solutions for businesses of all sizes including. Yesmail exceeds the expectations of Fortune 500, mid-size companies and small businesses worldwide powering their strategies with highly trained account teams and best practices consulting. Clients specializing in consumer products, retail, publishing, travel and finance are well served globally with award-winning solutions localized in single-byte and double-byte languages. Yesmail was founded in 1997 and is a subsidiary of InfoUSA. Yesmail corporate headquarters are located in Portland, Oregon, USA and has offices in Los Angeles, San Francisco, New York, Chicago, Omaha, Atlanta, Toronto, London and Singapore. For more information visit http://www.yesmail.com or call 1.877.Yesmail.
infoUSA (http://www.infoUSA.com), founded in 1972, is the leading provider of business and consumer databases for sales leads and mailing lists, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoUSA has the most comprehensive data in the industry, and is the only company to own 12 proprietary databases under one roof. The infoUSA database powers the directory services of the top Internet traffic-generating sites. Nearly 4 million customers use infoUSA's products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoUSA headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500.
Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.
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