Launch Dynamic Media Celebrates a Decade of New Media Evolution

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For over ten years, Launch Dynamic Media has been at the forefront of 'new media' and has evolved proactively with the times. Technology-based companies that have persevered through the last decade, including the dot-com crash (a.k.a.: "dot-bomb") of 2001, have had to prove that theirs is a viable, beneficial and solid product or service.

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Wayfinding design is not just about signage placement and indicating directions. More importantly it is about creating a pleasant and memorable experience for users. Compared to traditional static wayfinding, digital wayfinding offers environmental information that is ubiquitous, customized and flexible.

For over ten years, Launch Dynamic Media has been at the forefront of 'new media' and has evolved proactively with the times. Technology-based companies that have persevered through the last decade, including the dot-com crash (a.k.a: "dot-bomb") of 2001, have had to prove that theirs is a viable, beneficial and solid product or service.

Launch's pad was poured in the Internet saturated San Francisco of 1997. Founding member Rob Wolf established the company's roots by producing online Web environments for trade shows, including Comdex as well as various projects for Miller Freeman. In a concurrent move, Launch began building a b2b Web business which ended up carrying the company's weight through the troubled technology market of 2001.

Companies such as CNET, Cisco Systems, Fujitsu, Microsoft and Lego were early adopters of Launch's services. Much of this early work can still be found in the portfolio section of the company's Web site at http://launchdm.com.

Regardless of the '01 bust, companies needed to stay with the times and continue to shape their corporate Web presences or be left behind. Launch continued to ramp-up the building of various on- and off-line technologies for businesses. During this post-bust era, Launch relocated it's offices to Reading, PA. Beyond the fact that it is the founder's home town, Reading is also an outstanding Mid-Atlantic location with easy access to Philadelphia, NYC, Baltimore and DC.

Upon moving to Reading, Launch quickly established itself as a dominant interactive force in the region and beyond. Companies such as Sovereign Bank, Lutron Electronics, Reading Truck Body and The History Channel began utilizing Launch to build Web sites, interactive 3D CD ROMs, digital signage content and online Flash games. Launch's menu of services was evolving into a full-service New Media offering.

The most notable new business trend at Launch has occurred within the realm of digital signage content production. What started as a tool for large banking institutions to deliver lobby-based information to their clients has become a major area of focus for Launch's business.

Sovereign Bank, Smithsonian Institution and Hess Corporation are a few of the clients currently utilizing Launch's digital signage expertise.
The most recent evolution of digital signage was born through a project with the Smithsonian Institution's National Museum of Natural History (NMNH). In partnership with 3M Digital Signage and OpenEye Displays, Launch was hired to design and develop content for the NMNH digital wayfinding project. As the term implies, 'wayfinding' encompasses all of the ways in which people orient themselves in a physical space and navigate from place to place.

Built entirely in Flash and mounted with a client-side content management system (CMS), this wayfinding content will aid in directing museum traffic, help to create a more efficient pedestrian flow and aesthetically fit within the pre-existing physical environment while adding an element of action and entertainment beyond that of traditional mapping and directional systems.

"Wayfinding design is not just about signage placement and indicating directions. More importantly it is about creating a pleasant and memorable experience for users. Compared to traditional static wayfinding, digital wayfinding offers environmental information that is ubiquitous, customized and flexible." (Wang, Hedgecock and Fernandez, 2006)
Launch Dynamic Media's managing partner and creative director, Andy Snyder said, "Launch didn't invent digital signage but we're definitely doing our part to make it a more dynamic, user-friendly, animated and versatile tool. When you say, 'digital signage' most people picture some roadside digital billboard looping a series of static images. Launch is helping to invent a new market that carries some major potential and possibilities."

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