Genesis, Hyundai´s New Beginning

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Marking a new beginning, Hyundai Motor Co. today announced Genesis as the official name of its eagerly anticipated luxury sports sedan.

Marking a new beginning, Hyundai Motor Co. today announced Genesis as the official name of its eagerly anticipated luxury sports sedan. Benchmarking and bettering the competition, the Hyundai Genesis redefines luxury by presenting a credible alternative to the premium automobile offerings from Germany, Japan and the United States.

Adopting a rear wheel drive architecture and numerous technical innovations, Genesis opens a new era of high performance Hyundai motoring.

At the same time, the company has unveiled the Genesis emblem consisting of the Genesis logotype set in a black hexagonal shield framed by a pair of wings. The wings, executed in a hyper-metallic silver, symbolize the spirit of flight and soaring above it all. However, the Genesis emblem will only be applied to the Korean and Chinese markets.

With Genesis, Hyundai opens an exciting new chapter in its 40 year-long history to compete at the very highest levels of the automotive business.

At the pinnacle of the Genesis motoring experience is the all-new Tau V-8 engine which will deliver 375 horsepower to the rear wheels through a six-speed automatic transmission. Hyundai's silk-smooth V-6 Lambda engines will also be offered in 3.3- and 3.8-liter editions. Hyundai pledges excellence at every step of the Genesis ownership experience from purchase to delivery and after-sales service.

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JUNGMIN KWON

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