Internet Drives Qualified Clients to Raleigh Law Firm

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Charles R. Ullman credits Internet marketing for bringing more informed clients to his divorce and family law firm. The internet helps filter out the uniformed consumer and allows people to find the product or service they are really looking for.

Charles R. Ullman, founder of Charles R. Ullman & Associates, credits Internet marketing for driving more qualified client leads into his divorce and family law firm.

"The Internet filters out the uninformed consumer," Mr. Ullman stated, explaining that Yellow Page advertising often brings in calls from people who are only interested in general information about divorce law. Those who view the website have the opportunity to educate themselves online first - and when they call, they are looking for a lawyer to help with their case.

"We only work on domestic law cases, and we pair each case with an assigned attorney and lead consult -- divorces are difficult regardless of the circumstances, so we want to provide attentive service to our clients." As a result of its Web success, the firm has increased its caseload and has recently added two attorneys; reflecting the belief that hiring additional lawyers -- not more administrative personnel -- is the best way to support client needs.

Mr. Ullman believes that the firm's website gives the consumer a flavor of the legal representation and relationship that a client can expect. The site also lists the answers to many common questions people have about obtaining a divorce in North Carolina, including articles on key subjects such as child custody and asset division. Because the firm's work centers on such a sensitive area, providing educational resources for people handling difficult issues is a priority.

The strong commitment to helping clients in need is evident outside the law offices of Charles R. Ullman & Associates, as well -- the firm works with the Raleigh Rescue Mission to provide support to people recovering from addictions, and will sponsor a local family this Christmas. Such community support endeavors are rarely advertised -- the firm's website content leans more heavily toward educational resources than promotion.

However, Charles R. Ullman isn't shy about sharing the impact Internet marketing has had on his practice. "The Internet breaks down the barrier between the consumer and product -- and it lets the consumer learn about us before making that initial contact. That's the difference -- with the Yellow Pages, we were sending a static message to everyone with minimal information - the Internet lets the customer come to us."

About Charles R. Ullman & Associates

Charles R. Ullman & Associates is a North Carolina law firm dedicated to divorce and family law. The firm has successfully represented many clients in divorce proceedings and custody cases, and all clients work directly with an experienced attorney. The practice was founded in 2000 by Charles R. Ullman, who also works as a trained mediator and collaborative law attorney.

About, Inc. is a full-service Internet/Web design and Web consulting company. Its primary focus is law firm Web marketing and design, and the company supports more than 300 law firm client Web sites and has worked with numerous businesses and legal organizations, such as the American Bar Association. has more than seventy-five years of combined business consulting experience.


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