With our previous combination of tools for each PR function, information was scattered across different platforms, making it difficult to monitor and react quickly
Lanham, MD (Vocus) December 28, 2007
Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced that Ratner Companies, the largest privately owned chain of hair salons in the country, has selected Vocus' PR software to manage its public relations activities. Using Vocus, Ratner Companies is able to dramatically reduce the time to conduct media outreach campaigns; automate the maintenance of press lists; access unique in-depth reporter profiles; and monitor and track results and new opportunities.
"With our previous combination of tools for each PR function, information was scattered across different platforms, making it difficult to monitor and react quickly," said Jessica Watson, public relations manager at Ratner Companies. "We didn't know there was a platform could that combine all of our necessary PR functions in one place. Vocus is such an amazing system."
Watson continued, "Using the list creation and email distribution, we can literally turn around a press release and get it out to relevant media contacts in a matter of minutes rather than hours or days. And, with the information and statistics provided for each press release, we are able to more easily target the interested media contacts, and tweak our approach to reach even more people with the next release."
Ratner Companies operates under leading brands including: Hair Cuttery, a value-priced family hair salon with nearly 850 locations spanning the East Coast from New England to Florida and the Chicago region; BUBBLES, a growing chain of salons on the cutting edge of fashion, with more than 30 locations in Maryland, Virginia and Pennsylvania; and Salon Cielo, an upscale retreat offering sophisticated services in a serene and tranquil environment, with 12 locations in select cities, including Boca Raton and Washington, DC. Its small in-house PR team is responsible for coordinating media outreach and PR activities related to each of its brands. With Vocus' PR management software, they are able to combine all of their PR functions into one central place and simplify the task.
"Vocus has allowed us to gain control of our PR operations. We are able to quickly respond to the media cycle, easily send out targeted press releases and have all of our information available in one central, and always accessible, place," added Watson.
About Ratner Companies:
Ratner Companies is a family-owned, family-oriented company operating Hair Cuttery (company-owned and franchised), BUBBLES, Salon Cielo and Spa, ColorWorks and Salon Plaza, each designed to meet the varied needs and personalities of an ever increasing client base. Co-founded in 1974 by Dennis Ratner, a licensed stylist who grew up working in his father's Washington, DC salon, and fellow stylist Ann Ratner, the company has more than 12,000 stylists in nearly 1,000 salons across 19 states.
About Vocus, Inc.:
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 2,000 organizations worldwide and is available in five languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit http://www.vocus.com or call 800.345.5572.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.