Santa is Heavy into Mobile

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The days after Christmas see a dramatic increase in mobile Web activity.

Greenlight Wireless Corporation today announced that usage of its Skweezer mobile browsing service has dramatically increased since December 26, which appears to support industry speculation that mobile handsets were a popular item under the Christmas tree.

Aggregated mobile Web traffic data from the Skweezer portal and Skweezer Private Label implementations indicate the following:

  • An average month-to-month growth rate of 11 percent between January and November 2007
  • A 21 percent increase in worldwide traffic from December 25 to December 26, 2007
  • Traffic from North America experienced the highest post-Christmas increase in traffic at 28 percent
  • Mobile Web traffic from Blackberries, iPhones, Blackjacks and other "smartphone" devices increased 19 percent, indicating that high-end handsets received as gifts may be responsible for the increased mobile Web usage

While Skweezer traffic has been growing steadily month-to-month, this year's post-Christmas spike is the most dramatic increase on record. Past years have seen a similar yet more modest average increase of 17 percent in Skweezer page views immediately following the holidays. While usage historically corrects itself after the initial spike in traffic, 71 percent of post-holiday traffic is maintained after the second week of January.

Greenlight Wireless has been accumulating and analyzing demographic and behavioral data from Skweezer users in over 175 countries since 2003 and there is historical evidence that trends uncovered in Skweezer closely mirror trends in the overall industry.

Skweezer is a free service that optimizes Web pages and searches for use on PDAs and cell phones. Mobile Internet users access Skweezer by visiting http://www.skweezer.net, then use the portal as a "wireless gateway" to browse and search the Web. Skweezer compresses and reformats content being downloaded, so that it loads faster, looks better and is easier to navigate. Skweezer has introduced many mobile browsing innovations and has won several awards in 2007, including a Gold Star in the Mobile Star Awards and Best Web Compression Service in the Smartphone and Pocket PC Magazine Best Software Awards. Skweezer is completely platform-independent and can be accessed from Pocket PC, Palm, MS Smartphone, Blackberry, iPhone, Symbian, PSP2 and WAP 2.0 compliant devices. Skweezer is also available as a "private label" solution for wireless carriers, search engines and content providers.

About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals and wireless carriers. Greenlight Wireless' consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight's Advertizer product is a cutting-edge advertising program for operators, search engines and publishers who want to monetize their content in the mobile environment.

On the Net: Greenlight Wireless site: http://www.greenlightwireless.net
Skweezer site: http://www.skweezer.net
Greenlight Wireless blog: http://blog.greenlightwireless.net

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