Retail Automotive Veteran John Barbero Joins 5square.com as Senior Account Executive for the South East

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5square.com, (http://www.5square.com), the first complete, integrated selling system in the retail automotive industry, today announced that retail automotive veteran John Barbero has joined 5square as Senior Account Executive for the South East US. Barbero brings to 5square over twenty years of experience in the retail automotive field and an in-depth knowledge of auto dealer operations, having served for twelve years as general manger in three separate dealerships, where he consistently increased sales and CSI. He will report directly to Jonathan Feduniec, VP Sales and Marketing.

5square.com, (http://www.5square.com), the first complete, integrated selling system in the retail automotive industry, today announced that retail automotive veteran John Barbero has joined 5square as Senior Account Executive for the South East US. Barbero brings to 5square over twenty years of experience in the retail automotive field and an in-depth knowledge of auto dealer operations, having served for twelve years as general manger in three separate dealerships, where he consistently increased sales and CSI. He will report directly to Jonathan Feduniec, VP Sales and Marketing.

"I am excited to see history repeat itself. John and I worked together at ReckonUp where we helped build the company from approximately thirty dealers to several hundred in less than two years. John's tremendous energy and understanding of the operations of auto dealers make him a perfect fit for this position," stated Jonathan Feduniec, VP Sales and Marketing at 5square.

Prior to 5square, Barbero worked as Vice President Sales/Marketing at ReckonUp where he more than doubled sales during his 5 year tenure. Previous to that he worked as General Manager at Lindell Honda/Volkswagen in Tampa, Florida, where he raised revenue by 65% and increased and maintained CSI rating to 98.2%. Before that he worked as President Sales/Marketing at High Profit Promotions, a national direct marketing company that specializes in hosted sales events. Barbero organized on site and off site super sales, 4 and 5 day events, with recent sales as high as $500,000.

From 1988-1995 Barbero once again served as General Manager at two separate auto dealerships, where among his accomplishments he increased sales by 160%.     Barbero holds joint degrees from Tennessee State University: a Bachelor of Arts in English (major) and a Bachelor of Science in Business Administration (minor).

Commenting on his new position Barbero stated, "I am very happy to be working with Jonathan Feduniec again. Our relationship and history of experience will fit well at 5square. Over the years I have worked with many dealerships across the US and look forward to introducing them to 5square as the product, implementation and customer support are more than impressive and it has constantly evolved to be ahead of the curve."

About 5square.com (http://www.5square.com)

Based in Westlake Village, CA, 5square.com has brought together a unique team of world-class experts in both retail automotive and software.

5square.com is a Sales Process Management System 5square. It's easy to setup, easy to use and is a single system that optimizes a dealership's sales process, capturing and tracking every aspect of every lead, every deal, every time. Handoffs between the BDC, the internet department, sales, the desk, and F&I are completely seamless. It provides a whole new level of visibility and enforcement across the dealership - and the results to match.

The system integrates easily with the major DMS systems. It's Web-based, and allows dealers to concentrate on cars instead of computers. Automated configuration and hands-on training get dealerships running in only a few days.

For more information, visit http://www.5square.com.

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