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Eros International's Hit 'Salaam-E-Ishq' Grosses Over USD 11 Million Across 1200 Screens Worldwide in Opening Weekend

Eros International's latest Bollywood star-studded extravaganza, Salaam-E-Ishq, which was released worldwide on January 25th on an impressive 1200 screens, has become a runaway box office success grossing over USD 11 m in just its opening weekend.

London, UK (Billboard Publicity Wire/PRWEB ) February 2, 2007 -- Eros International's latest Bollywood star-studded extravaganza, Salaam-E-Ishq, which was released worldwide on January 25th on an impressive 1200 screens, has become a runaway box office success grossing over USD 11m in just its opening weekend. In the UK, the box office grosses up to Sunday exceeded that of Adlabs's Krishh and Guru as well as UTV's Rang De Basanti and Don for the same period.

With over 3.1 billion tickets being sold in India every year and the accelerated growth in multiplex cinemas which are driving ticket prices up, Bollywood is well and truly sustaining its 21% CAGR growth. As part of its strategy, Eros is taking a larger slice of the Indian box office and has set up its own distribution offices in Mumbai and Delhi.

We are delighted with the audience response to Salaam-E-Ishq. Our strategy is a combination of leveraging our distribution network and marketing muscle globally and looking for opportunities to open new markets. We remain focused on this core thread of our business and are excited about our release pipeline

In line with Eros's strategy to broaden the audience for Bollywood films beyond the expatriate community, Salaam-E-Ishq was released with local language subtitles in markets like Germany, Belgium and Holland through mainstream multiplex chains.

Sunil Lulla, Director and President India, Eros International Plc said: "We are delighted with the audience response to Salaam-E-Ishq. Our strategy is a combination of leveraging our distribution network and marketing muscle globally and looking for opportunities to open new markets. We remain focused on this core thread of our business and are excited about our release pipeline".

After the success of Omkara and Salaam-e-Ishq, Eros's global release pipeline up to March 2007 includes Vidhu Vinod Chopra's Eklavya, Vipul Shah's Namastey London, Amitabh Bachchan starrer Cheeni Kum and Aishwarya Rai's Provoked.

About Eros International plc
Eros International plc, an integrated media and entertainment Company, is a global player in the Bollywood arena. Being vertically integrated means that Eros is not only a production house making films but it also distributes/exploits films across formats globally via cinemas, home entertainment, television formats and new media.

Established in 1977, Eros International has three decades of market leadership as an international owner-distributor of Indian films. The company operates in over 50 countries with worldwide offices in India, UK, USA, Dubai, Australia, Fiji and Isle of Man. It has built a business model around the release of new films and the exploitation of a film library containing more than 1,300 titles, making it one of the largest content owners in the business.

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