PeerApp Enhances UltraBand 2000™ Software to Enable P2PTV and Pave the Way for ISPs to Offer Profitable, Value-Added Services
ISPs can market premium P2P services with quality streaming, faster downloads, low cost and high reliability with PeerApp's latest product enhancement. "PeerApp is the first company to allow ISPs to participate in these value-added services based on peer-to-peer, says Frank, Childs, PeerApp, vice president. Childs, an authority on the explosion in video delivered to laptops, cell phones and PDAs will address industry leaders in New York at 2:45 pm, February 6 at day-long Distributed Computing Industry Association (DCIA) P2P Media Summit. Princeton Club, 15 W 43rd St. New York, NY. Coverage is invited by contacting dick@pirozzolo.com for media credentials.
(PRWEB) February 2, 2007 -- PeerApp, Ltd., a pioneer in creating carrier-grade peer-to-peer (P2P) solutions that allow Internet Service Providers to cut bandwidth requirements by caching huge video files, has enhanced its UltraBand 2000™ to also accommodate P2P video streaming protocols to enable P2PTV applications.
"Our newly introduced technology adds video streaming and improves the customer experience enabling Internet Service Providers to offer profitable value-added services in the face of surging broadband-delivered video," says Frank Childs, Vice President of Business Development with the Newton, MA, broadband technology leader.
P2PTV applications overwhelm ISP infrastructure by creating flash crowd behavior during significant broadcast events, say, a major political announcement or hot news event. As a result, bandwidth consumption soars almost instantly -- from relatively low levels to gigabits of P2P traffic. With normal P2P protocols, downloads are just delayed when the system is oversubscribed. However, since P2PTV applications are used for real time streaming, they break down when ISPs try to curb the traffic by throttling.
UltraBand 2000™ enhancements eliminate this problem for ISPs by originating the P2PTV video stream closer to the subscriber. With UltraBand 2000™, ISPs can now offer premium P2PTV to subscribers without having to overbuild their networks and server capacity for sporadic peak demand.
The Big Picture
Explains Childs, "To keep up with demand for broadband video delivered to laptops and set top boxes, the movie and TV industry is increasingly turning to peer-to-peer technology. Peer-to-peer offers unparalleled scalability by tapping into the bandwidth, computing and storage capacity of broadband-connected subscribers. This drives down the cost of delivery by eliminating the need for content owners to lease additional server capacity and bandwidth . PeerApp is the first company to allow ISPs to participate in these value-added services based on peer-to-peer."
At 2:45 pm, Tuesday, February 6, Childs will speak to Internet, motion picture, TV and music industry executives gathered in New York for the Distributed Computing Industry Association (DCIA) Conference on P2P technology. His remarks are part of the all-day P2P Media Summit at the Princeton Club, 15 W 43rd St. New York, NY. (Coverage is invited, for press credentials contact Dick Pirozzolo at 781-235-9911.)
DCIA fosters development and acceptance of legitimate peer-to-peer content distribution business models that properly compensate copyright owners. The DCIA is engaged in developing standards-and-practices to advance this innovative consumer-based distribution channel.
YouTube is the latest service to popularize laptop-delivered video. According to DCIA CEO Marty Lafferty, P2PTV is permeating video distribution with unexpected entertainment as well as business applications. For example, a video announcing US Senator Barack Obama's run for the Presidency was distributed using P2PTV. DCIA coined the term P2PTV to reflect the revolution in broadband- delivered video.
In addition to Childs, panelists will include Ian Franklyn, VP, Business Development, RawFlow; Rob Schumann, President & CEO, Cinea, and Jakob Schwerdt, CEO, Media Global Intertainment. Sari Lafferty, Business Affairs, Distributed Computing Industry Association (DCIA) will moderate.
Panelists will discuss architecture, content-security, and other technology under development to optimize P2P deployment while protecting copyright owners and ISPs. The panel will also discuss whether P2P streaming technology can help broadcasters and content providers overcome live streaming limitations.
About PeerApp, Ltd.
PeerApp is a leading provider of peer-to-peer (P2P) technology solutions. PeerApp develops and services technologies and products that reduce the amount of bandwidth consumed by peer-to-peer traffic, helping ISPs enhance network efficiency, reduce bandwidth costs and enhance subscribers' quality of experience and service. PeerApp products and solutions are suitable for all ISPs providing broadband, DSL or cable service and enable ISPs to manage their networks in compliance with applicable laws. The company is financed by Pilot House, Cedar Fund and Evergreen Venture Partners. For further information about PeerApp technology, products, and services, visit www.peerapp.com. PeerApp, 375 Elliott Street, #150-K, Newton, MA 02464, tel 617-795-0977.
Specifications are subject to change without notice. PeerApp, the PeerApp logo, UltraBand2000™, and UB2000™ are trademarks of PeerApp. All other brands or products are trademarks or registered trademarks of their respective holders and should be treated as such.
About the DCIA
The Distributed Computing Industry Association (DCIA) is a non-profit trade organization focused on commercial development of peer-to-peer (P2P) file sharing and related distributed computing technologies.
DCIA Membership is organized into three Groups: Content, Operations, and Platform. The DCIA conducts working groups and special projects, such as the Consumer Disclosures Working Group (CDWG), P2P Digital Watermark Working Group (PDWG), P2P PATROL, and the P2P Revenue Engine (P2PRE). It also publishes the weekly online newsletter DCINFO.
Contact: Dick Pirozzolo, 781-235-9911
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