Todd Sherman Joins CleverSet as Vice President of Sales
Former Amazon.com executive brings more than 20 years of experience to
rapidly growing online recommendations services company
Seattle, WA (PRWEB) February 6, 2007 -- CleverSet, a leading provider of merchandise recommendations for eCommerce companies, today announced that Todd Sherman has joined the company as vice president of sales. Sherman, who most recently directed Amazon.com's strategic third-party seller program, has more than 20 years of experience in executive management, sales, marketing and technical roles. At CleverSet, he will lead the company's sales efforts and assume primary responsibility for introducing online retailers to the advantages of the CleverSet solution.
"The future of eCommerce lies in helping retailers deliver the best online shopping experience to each and every visitor," said Todd Sherman, vice president of sales at CleverSet. "CleverSet is already transforming the online retail environment with personalized merchandise recommendations that accurately predict what a visitor will want to purchase. The company has a strong track record of delivering superior results, and I look forward to helping retailers of all sizes achieve this unprecedented level of success with merchandise recommendations."
As director of strategic alliances at Amazon, Sherman built and managed the online retailer's top-tier third-party seller program. The eCommerce partnership program grew to deliver one-third of the units sold by Amazon. He also established a multi-year relationship with Sears Canada to use Amazon's eCommerce technology to drive the Sears.ca site.
Prior to Amazon, Sherman led sales efforts at NetMotion Wireless, a provider of secure mobile connectivity for enterprise wireless networking. He previously headed business development at iCopyright.com, where his team recruited over 200 media companies to use the company's online digital rights management platform. Sherman, who graduated from MIT with a degree in mechanical engineering, began his career at SGI (formerly Silicon Graphics) in several business development and sales management roles.
"Todd Sherman is the ideal person to lead our sale efforts, particularly as we continue to deploy our service to some of the largest retailers in the world." said Todd Humphrey, CEO of CleverSet. "Given his tremendous experience in this industry, he understands the needs of eCommerce companies as they strive to improve the online experience for retailers and shoppers alike."
CleverSet's powerful analytic platform uses statistical and relational models that incorporate data from multiple sources, including clickstream data, stored customer information, product catalog details and purchase history, to generate highly relevant merchandise recommendations. Already used by over 60 eCommerce companies such as Alpineer and Overstock.com Auctions, CleverSet's recommendations technology allows retailers to entice online shoppers with relevant and appealing items they might not have otherwise seen, creating a more personalized shopping experience and delivering lifts in revenue per visit of at least 20%.
About CleverSet
CleverSet is a technology services company that helps eCommerce sites increase their revenues by personalizing the online shopping experience for customers. CleverSet's recommendations service helps websites entice online shoppers with relevant items they might not have otherwise seen, improving their shopping and buying experience and motivating them to purchase more products. CleverSet's easy-to-deploy technology can be operational within hours and delivers results immediately. CleverSet currently powers merchandise recommendations for more than 60 eCommerce companies, including Alpineer.com, Overstock.com, Paradise Pen Company, Awinestore.com, Denverfabrics.com and 80sTees. CleverSet is located in Seattle, Washington, and Corvallis, Oregon. For more information about CleverSet, please visit www.cleverset.com or call 1-206-965-8735.
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