Fairfield, CT (PRWEB) February 7, 2007
InStore Broadcasting Network (IBN) and Cuesol announced today a partnership to integrate and coordinate in-store audio-video channels with interactive solutions including on-cart devices to deliver synchronized, informative content to shoppers. The first installation of the combined solution will take place in a sample of stores at The Stop & Shop Supermarket Company.
The partnership between Cuesol and IBN encompasses the integration of Cuesol's range of interactive retail shopping solutions with IBN's PerfectMediaTM platform. Under the agreement, IBN will provide media sales and content services to the combined platform that empowers an interactive one-to-one dialogue with consumers through a number of touch points.
Stop & Shop, working with Cuesol, pioneered the development of the 'Shopping Buddy', an interactive, on-cart device that allows shoppers to scan their own purchases, as well as providing a number of value-added shopper services. Cuesol will launch its next generation on-cart solution in concert with the wider in-store communications platform in Stop & Shop in 2007. "Our partnership with IBN ushers in a new era in in-store digital communication that marries technology, media and content to deliver a superior customer experience. Say goodbye to the days of queuing in-store, say hello to accessing critical purchase information at the key point of decision," said Jack Mark, Cuesol Chief Executive Officer.
"IBN is delighted with this opportunity to deepen its relationship with Stop & Shop, the preeminent grocer in the Northeast," said Robert Brazell, IBN Chief Executive Officer. "The critical goal is a seamless shopping experience for the consumer, possible only when all shopper touch points are aligned, both strategically and technically. To ensure shopper engagement, content from Stop & Shop and its brand partners must be relevant and harmonized, supporting coordinated marketing strategies."
Stop & Shop's Senior Vice President of Marketing, Stephen Vowles, said "Our goal with the Shopping Buddy technology is to deliver the best customer shopping experience. We have invested deeply in understanding our customer's unique needs and we believe with an integrated in-store system will allow us to better communicate with our shoppers while we provide them improved convenience and other shopping benefits."
About Stop & Shop
The Stop & Shop Supermarket Company, based in Quincy, Massachusetts operates more than 550 stores throughout the Northeast. For more on Stop & Shop, visit the Stop & Shop Website.
InStore Broadcasting Network is the largest retail media network in the United States, encompassing nearly one billion shopper visits each month in more than 15,000 grocery and drug stores throughout the US and Canada. IBN provides PerfectMedia, which integrates in-store video and in-store audio narrowcasting systems, using proprietary techniques to create an integrated in-store symphony of digital media. PerfectMedia includes a variety of displays around a store, coordinated by a localized store-specific server. More information is available at the IBN Website.
Cuesol combines retailer information systems and consumer-facing technologies to create customer-centric solutions that empower retailers to communicate highly relevant information with their shoppers while making their store visits more efficient. It is headquartered in Quincy, Massachusetts.