Littlefield Ranch Has Banner First Year Complimented by Key Endorsements from Sampras, Eisen

CEO Alex O'Brien is very pleased with the first year for Littlefield Ranch (www.littlefielranch.com). Sales numbers outpaced expectations helped by stellar pricing for USDA Prime Steaks as well as low FedEx second day air costs. This coupled with major athlete/celebrity (Pete Sampras, Rich Eisen) endorsements helped Littlefield Ranch reach the top level of the premier sector for high end online steaks.

(PRWEB) February 9, 2007 -- Littlefield Ranch finished '06 with a bang according to CEO Alex O'Brien. "We had no idea that our first year would be such a strong one. Our main focus for '06 was to put out the highest quality USDA Prime steaks and to make sure we were replicating the experience over and over. This needed to accompany premium packaging and a user friendly website. We think we hit the mark in every area."

Littlefield Ranch had a high rate of return business which helped grow sales.

We had no idea that our first year would be such a strong one. Our main focus for '06 was to put out the highest quality USDA Prime steaks and to make sure we were replicating the experience over and over. This needed to accompany premium packaging and a user friendly website. We think we hit the mark in every area.

"We have a pretty simple strategy of offering a high end USDA Prime steak at affordable prices," said O'Brien. Littlefield worked mainly off of referrals and corporate business for '06 but O'Brien plans to market to a wider audience including restaurants and groceries in '07.

Littlefield is able to offer such good pricing because of limited overhead and proprietary software systems used to run web operations. Littlefield Ranch (www.littlefieldranch.com) is priced below Omaha, Allen Brothers and Lobels and offers higher USDA graded beef than Omaha.

Littlefield Ranch also benefited greatly from two key celebrity endorsements. O'Brien claimed a huge lift from key celebrity backing, "Pete Sampras and Rich Eisen really gave us a huge boost of confidence and momentum by supporting our Premium Texas steaks with their kind words." O'Brien said that both Sampras and Eisen not only loved the steaks but immediately saw the value in sending an authentic Texas steak to family and friends.

Littlefield Ranch (www.littlefieldranch.com) is a subsidiary of Texas Beef Producers (www.tbp.com), an integrated cattle company with a forty year history in beef production. Texas Beef is a four generation old family run operation that produces 200,000 cattle annually from the Feedyard Division. Many of these cattle were backgrounded on the historic Lit Ranch (www.litranch.com).

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