Cyclists Have a New Place to Share Their Lives on 2 Wheels in YourCycling.com

Latest addition to online citizen sports network from the Enthusiast Group; pro racer Whitey Debroux is enthusiast-in-chief

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Boulder, CO (PRWEB) February 8, 2007

Cyclists, from world-class athletes to passionate enthusiasts, have a new place to tell their stories, and share their photos and videos, without waiting for a professional journalist to decide if they're publishable: YourCycling.com.

The Boulder, Colorado-based Enthusiast Group has debuted the new YourCycling.com online community where cyclists can share their stories, advice, news, photos, videos and product reviews, and connect with each other for online conversation and to find riding buddies. This is the fourth online sports site opened by the company; the others are YourClimbing.com, YourMTB.com and YourRunning.com, communities for climbing, mountain biking and running enthusiasts, respectively.

YourCycling.com is based on the concept of "citizen media" -- which simply means that cyclists themselves are the authors of much of the content on the site. The site joins the growing citizen sports network being built by the Enthusiast Group.

"Sports enthusiasts have compelling stories and images to share, but they typically are under-covered by traditional media," says Steve Outing, founder and publisher of YourCycling.com and the Enthusiast Group. "It's nearly always the stars of any sport who get media attention. But everyday athletes and sports participants deserve coverage, too. They should have a media outlet of their own. That's what YourCycling.com and other Enthusiast Group sites are about."

YourCycling.com isn't all user-submitted content, however. Serving as head cheerleader -- encouraging and helping cyclists share their stories and images and offering expert advice -- is Enthusiast-in-Chief Whitey Debroux, a Boulder, Colorado-based professional road and cyclocross racer. This season, Debroux is riding for Team Einstein.

Debroux also is the entrepreneur behind Whitey's Crash and Burn Kit, a wound-care kit designed especially for cyclists. The product was developed by Debroux after a particularly bad racing accident in Mexico where his bike frame broke near the end of a race and his face hit the pavement at 40 mph.

Debroux writes a blog on YourCycling.com about his life on two wheels ("Clipped In With Whitey"), produces a podcast about cycling, shoots photos and video, and answers questions in an Ask Whitey forum.

"YourCycling.com is exactly that," he says. "A place for cyclist of all ability levels to have their own place on the web. You can post pictures, videos, stories, and even win prizes for doing so. It's a great way to see what other cyclists are doing and can be very inspiring. I know when I can't be on the bike, I'm watching other riders' blogs, to see what they're doing. Now I can do it all from one site. I can't wait to see the community grow."

YourCycling.com is about audience participation and interaction. Every piece of content posted to the site allows visitors and users to comment and discuss, and they can share anything they wish, as long as it's on the topic of cycling. They can ask questions and get expert answers from Debroux as well as get advice from other YourCycling.com users. "This is not like your traditional cycling magazine or website," says Outing, who is a well known interactive media expert and columnist. "This is about cyclists sharing their passions with each other. It's two-way dialog, not traditional one-way, we-tell-you-how publishing."

The site routinely runs contests and promotions, rewarding the best inspirational tales, photos and videos, for example, with cycling-related prizes provided by sponsors. Use of the site is completely free to its users.

About the Enthusiast Group

The Boulder, Colorado-based company was founded in 2006 by Outing and Derek Scruggs, an experienced Internet entrepreneur, with the goal of creating a network of citizen-media-based websites serving adventure and participant sports. YourCycling.com, YourClimbing.com, YourMTB.com and YourRunning.com are the first sites published by the company to open to the public. Sites covering additional adventure and participant sports are planned for roll-out throughout 2007.

The Enthusiast Group is funded by a group of 11 investors, including Omidyar Network (a mission-based investment group founded by eBay founder Pierre Omidyar), DB Medialab (the new-media arm of Norwegian national newspaper Dagbladet), and Brad Feld.

Websites:

YourCycling.com website: http://www.yourcycling.com
Clipped In With Whitey blog: http://www.yourcycling.com/blog/whitey
YourClimbing website: http://www.yourclimbing.com
YourMTB website: http://www.yourmtb.com
YourRunning website: http://www.yourrunning.com
Corporate website: http://www.enthusiastgroup.com

Contacts:

Whitey Debroux, enthusiast-in-chief: 303-949-2356

Steve Outing, founder and publisher: 303-543-7810

Derek Scruggs, founder and CEO: 303-543-7810

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Graphic logo for citizen media website YourCycling.com


Whitey Debroux Whitey Debroux

YourCycling.com enthusiast-in-chief Whitey Debroux