ClickFacts Forms Board of Advisors

Top Executives in Web Advertising and Publishing Help ClickFacts Lead the Interactive Industry toward Standards and Transparency

San Francisco (PRWEB) February 22, 2007 -- ClickFacts, a leading provider of analytics and click fraud solutions for online advertisers and publishers today announced the creation of its Board of Advisors. ClickFacts' board is comprised of top executives in the Web and interactive media advertising and publishing industries. The Board will assist ClickFacts with strategic direction, open up additional investment opportunities and strengthen ClickFacts' position as the interactive advertising industry's leader in click fraud audit and true advertising ROI solutions.    

"Having run a successful and profitable trade association relying on members and volunteers as well as paid employees, I know the importance of having a strong network of active advisors," said Michael Caruso, ClickFacts CEO and Co-founder. "The group of leaders and subject matter experts who've joined our Board of Advisors all share the common goals of helping ClickFacts increase transparency on the part of the Web advertising networks, help advertisers realize true return on their investment in the medium, and lead the charge for a universal standard for measuring click traffic in interactive advertising. Reaching these three goals will benefit everyone by ensuring the interactive advertising industry's great promise isn't undermined by those who would profit from or harm others by gaming the system."    

Having run a successful and profitable trade association relying on members and volunteers as well as paid employees, I know the importance of having a strong network of active advisors

The following industry luminaries are active on ClickFacts Board of Advisors:

• Robert Hambrecht, ClickFacts Chairman of the Board

• Tom Cervantez, Davis Wright Tremaine and Golden Gate Angels - Tom Cervantez is a Corporate Partner with the law firm of Davis Wright Tremaine LLP in San Francisco and founder of the Golden Gate Angels (angel investor group in SF).

• David L. Smith, CEO of Mediasmith, Inc. - David is a forty year veteran in the advertising media management arena.

• Cory Treffiletti - Cory has led online advertising since 1995, involved in building such agencies as i-Traffic, Freestyle Interactive and Carat Fusion. Cory is currently VP Media Services for Real Branding.

• Bob Heyman, Chief Search Officer, Mediasmith - Bob is credited with having pioneered the agency side of Search Engine Marketing as a co-founder of early full service web agency Cybernautics which was acquired by USWeb in 1997.

• Brian Zisk - Brian Zisk is a serial entrepreneur focusing on digital media, open source, and distribution technologies. He is a founder and the Technologies Director of the Future of Music Coalition.

• Eliot Pierce - Eliot Pierce is the director of product management and development for NYTimes.com.

San Francisco-based ClickFacts develops and deploys proprietary technology that helps publishers and advertisers detect click fraud, (or the improper clicking of online ads) and delivers additional analytics to help advertisers and publishers increase their ROI. According to the Internet Advertising Bureau, Internet advertising revenues in the United States totaled $7.9 billion for the first six months of 2006, with Q1 accounting for $3.85 billion and Q2 totaling $4.06 billion. ClickFacts' goal is to help the industry reach a common standard for ad click measurement, create transparency in the system and help advertisers realize their best possible ROI.

About Clickfacts
ClickFacts is the leading solution provider for online advertisers and publishers to detect click fraud and analyze all aspects of their advertising campaigns. The company's goal is to become the industry standard for click fraud identification and online analytic and auditing solutions. ClickFacts works directly with advertisers, agencies, and search marketing firms, as well as PPC search services, PPC networks, and web publishers. ClickFacts is privately held and was founded in 2005.

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