STOCKHOLM, SWEDEN (Vocus) March 15, 2007
Bemz, the Swedish company that designs loose covers for IKEA sofas and chairs, has added a new collection to its popular online portfolio of practical, stylish fabrics. The new StudioLine collection, available in two different styles, is produced in beautiful, two-color interwoven textiles from one of Sweden's most eminent cotton producers: Borås Cotton. Bemz launched its service for U.S. consumers in 2006.
"With StudioLine, we decided to experiment with a fabric that would provide a textured, two-tone style that emphasizes clean, structured lines in sofas and chairs," says Bemz founder Lesley Pennington. "I love the look, feel and durability of Borås Cotton so we approached the famous Borås Wäfveri textile company to manufacture them for us. The results are stunning."
StudioLine consists of two different fabrics, available in different colors:
Sybury is available in tones of Midnight Grey, Dove Grey and Brown. Sprezzatura is available in Fuschia, Orange, Black/White and Brown/Blue.
"It doesn't cost a fortune to give your living room a new look with extra-special Swedish style," adds Pennington. "Bemz prices are very affordable, and because American consumers don't have to pay European sales tax, the lower purchase price means that Bemz products shipped to American consumers cost about the same as they do for Europeans--and that includes shipping via UPS air."
Borås Wäfveri has been designing and producing textiles since 1870, and several of Sweden's best-known designers have produced creations using its textiles. Today, the company is one of Northern Europe's biggest textiles producers, and under the Borås Cotton brand it develops, produces and sells interior textiles for home and public environments, as well as upholstery fabrics and bed linen for homes.
A wide range of colors and styles, organized by themes:
The entire line of Bemz slipcovers is machine washable and designed especially for IKEA furniture--even sofas that IKEA has discontinued. Mixing and matching is encouraged, and Bemz offers several collections of patterns and colors, thematically grouped to suit specific environments or tastes: http://www.bemz.com/themes/.
StudioLine is available for the following IKEA models: all models of Karlanda sofas and chairs, PS chair, Klappsta chair, JennyLund chair, Tullsta chair, Goteborg sofa, Klippan sofa, Nikkala sofa. It is also available for all Bemz cushion covers. Like all Bemz products, StudioLine slipcovers are machine washable.
Try before you buy:
The Bemz website lets consumers preview their fabric selection on any of the IKEA sofas or armchairs, and Bemz will send free swatches of any fabric.
Notes to editors:
A wide selection of camera-ready artwork is available here: http://www.bemz.com/pressimages.html. Updated pricing and availability information is published at http://www.bemz.com. Just select a sofa, select a fabric, and see the price.
Bemz is a Stockholm, Sweden-based company that sells removable, washable slipcovers for sofas, armchairs and cushions, direct to consumers via the internet. Slipcovers are available to fit the most popular models of IKEA sofas and chairs. To order, visit http://www.bemz.com .
Contact: Tim Cox, Zing Public Relations, +1-650-369-7784