rotation360° Backpack Wins 2007 DIMA Award

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Of the hundreds of digital products on display at recent PMA Sneak Peek 2007, the official press event of PMA 07 in Las Vegas, only 18 were selected by a panel of digital imaging editors to receive the prestigious DIMA Innovative Digital Product Award. One of the recipients was Think Tank Photo's rotation360° backpack.

Of the hundreds of digital products on display at recent PMA Sneak Peek 2007, the official press event of PMA 07 in Las Vegas, only 18 were selected by a panel of digital imaging editors to receive the prestigious DIMA Innovative Digital Product Award. One of the recipients was Think Tank Photo's rotation360° backpack (http://www.rotation360.com).

DIMA Innovative Digital Product Awards recognize products or services utilizing new technologies and/or applications that make the product either distinct or the first of its kind.

In awarding the DIMA to the rotation360° backpack, the judges wrote: "The rotation360° backpack incorporates an innovative beltpack that can be slid to the front for easy access to lenses, flashes, filters, memory cards and other accessories, then slid back around and secured into place at the base of the backpack, all without removing the pack from your back. This patent-pending functionality solves one of the biggest problems photographers have in the field: in order to switch lenses or bodies they first need to take off their backpack. With the rotation360° all they need to do is tug on the belt locking system and swivel the lower half of the backpack - a fully functioning beltpack - to the front. When they're done, they can just as easily swivel the beltpack back under the backpack, locking it back into place.

"While the main attraction of the rotation360° is the revolving beltpack," the judge's statement continued, "the camera strap and the speed with which its O-rings can be clasped to the shoulder harness let you carry a digital SLR around your neck all day, allowing the shoulder harness to bear the weight of the camera, making it seem noticeably lighter."

About Think Tank Photo

Headquartered in Santa Rosa, California, Think Tank Photo (http://www.thinktankphoto.com) is a group of designers and professional photographers focused on studying how photographers work and developing inventive new carrying solutions that meet their needs. They are dedicated to using only the highest quality materials and design principles, and employing materials that are environmentally benign.

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BRIAN ERWIN
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