Portland, OR (PRWEB) April 8, 2007
Maybe it's because they've been trained by years of being confined to such advertising mediums as the yellow pages and news papers, but whatever the reason when businesses advertise online they often fall into the trap of believing that their online business listing has the same limitations as print media.
Kelly Hodsdon, chief technologist and head of http://www.LocalSitesFor.com is a proponent of expanded business listings that empower consumers and local businesses.
According to Hodsdon, "It's simply not the case that online business listings have to be of the same mold as print media." Hodsdon goes on to say, "You look at some of the online local search options today, like TrueLocal and the YellowPages.com, and how little advertisers are getting for their money and it's a shame."
Most Internet business services are little more than online directories where businesses get a few lines for their business name, address and phone number.
"We're talking about a medium that allows advertisers the opportunity to truly speak to their customer base in a whole new way. Customers can prescreen a business based on its business listing. Savvy business owners can ensure that customers find out the information they need online to drive these same customers to the business owner's door," says Hodsdon.
In the print medium where advertising is sold on the basis of lines per column inch, and where space is at a premium due to material costs, it has made sense to limit the amount an advertiser can share with consumers. On the Internet, space is neither an issue nor a commodity unto itself. Business listings need not be limited to a few inches, and business owners should not pay for senseless limitations.
Not just another business listing, LocalSitesFor.com is the comprehensive solution that local businesses need in order to effectively advertise on the Internet. To learn more about expanded business listings please visit http://www.LocalSitesFor.com.