CalFinder Appoints Dean Dowd as CTO; Experienced Web Developer Recruited to Help Drive Rapid Expansion

CalFinder, a leading expert in the contractor referral industry, has appointed the company's first Chief Technology Officer to provide pivotal technical direction for continued advancements in the contractor referral market. East Bay-based CalFinder links Bay Area homeowners to prescreened qualified contractors through its reputable and reliable service.

El Sobrante, CA (PRWEB) April 26, 2007 -- CalFinder, a leading expert in the contractor referral industry, today announced that Dean Dowd has been appointed the company's first Chief Technology Officer. Bringing more than 10 years of experience, Dowd will provide pivotal technical direction for CalFinder's continued advancements in the contractor referral market. East Bay-based CalFinder links Bay Area homeowners to prescreened qualified contractors through its reputable and reliable service.

"As CalFinder continues to expand our services and develop ways to streamline and expedite the home improvement process, it's critical that we enlist a CTO to lead technology development initiatives and help position us at the top of search rankings," said Jason Polka, CalFinder Founder, President & CEO. "I am confident that with his breadth of knowledge and extensive hands-on experience, Dean can effectively provide the strong technical leadership we require as we rapidly scale our market leadership in this fast-growing industry." Dowd will have responsibility for content integration and management, data integration, development of an exclusive customer relationship management system, market research, strategic trend analysis, design and implementation of a template system, and web administration.

I am confident that with his breadth of knowledge and extensive hands-on experience, Dean can effectively provide the strong technical leadership we require as we rapidly scale our market leadership in this fast-growing industry.

Dean Dowd commented, "I am delighted to have the opportunity to join CalFinder's excellent team. I look forward to working with people who care about their product, service and company. CalFinder has enormous potential, and I look forward to making significant contributions as CalFinder grows market share and launches the best products that the industry has to offer."

Before joining CalFinder, Dowd was Director of CMTM, a San Diego-based marketing company serving law firms and plastic surgeons. As a founding member, Dowd developed and implemented the strategy for all products to deliver qualified leads. Dowd has been the architect of hundreds of websites, many of which have been ranked in the top 3 search engine results in highly competitive verticals.

About CalFinder.com (www.CalFinder.com)
CalFinder, a free service connecting Bay Area homeowners to prescreened home improvement professionals, is dedicated to making the process of finding a high-quality, reliable contractor as simple as possible. Drawing on vast industry expertise and superb online capabilities, CalFinder adds the personal touch of skillfully matching homeowners with first-rate contractors. A CalFinder expert uses information gleaned from a personal interview with the homeowner to match the homeowner's needs with top-notch contractors whose qualifications match the homeowner's specific needs. CalFinder provides excellent design guidance throughout the process. The company follows up with each project to ensure complete customer satisfaction and to assure its referrals go only to contractors who provide high-quality work. Many contractor referral companies rely exclusively on automated electronic matching, which lacks the benefits derived from a personalized service.

For more information:
Andrea Sobel/CalFinder PR
Tel: 650/922-6000

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