Chicago, IL (PRWEB) April 30, 2007
Building on the success of the most popular show in the history of cable television, Imbibe has been licensed by HBO® to launch a line of Italian sodas under THE SOPRANOS® banner. The three initial flavors – Limoncello, Amaretto and Chianti – while being served at Italian dinners for hundreds of years, are making their first appearance ever as sodas. The drinks stay true to their Old World roots by avoiding all use of artificial ingredients, preservatives and high-fructose corn syrup.
“Imbibe has a great reputation in the beverage industry, which is why we’re working with them,” said James Costos, vice president, Licensing & Retail at HBO. “We believe fans of THE SOPRANOS will greatly enjoy the sodas.”
“Our job was made a little easier by choosing flavors that are already well-known and well-liked as Italian treats all over the world,” said Andrew Rashkow, President of Imbibe. “And when you add to the mix a quintessential name of a beloved show like THE SOPRANOS, we just had to make sure to deliver truly refreshing and great tasting sodas.”
As THE SOPRANOS comes to conclusion on HBO in June, the series will continue to live and have even further exposure on the A&E network as well as DVDs. “One of the main reasons Imbibe was excited to partner with HBO is their continued commitment to promote THE SOPRANOS off-channel,” Rashkow shared.
THE SOPRANOS(TM) Old Fashioned Italian Sodas are now shipping to grocery stores, supermarkets and convenience stores as well as select sandwich shops and restaurants across the country. Based on the recent product reviews the sodas received on bevnet.com, a beverage industry website, they are sure to be a “hit.”
About Imbibe – The Drink Tank, Chairman Sumner Katz and CEO Andrew Rashkow
Originally founded in 1963 by the company’s founder and current Chairman Sumner Katz, Imbibe has been in the beverage business for over 43 years. During this time span, Imbibe has solidified its reputation as one of the nation’s most outstanding team of food scientists, flavor chemists, application specialists and QA personnel focused on beverages. Mr. Katz was involved in the creation of Gatorade, Dr. Browns and the nutraceutical industry to name but a few of his past achievements.
Under Mr. Rashkow’s current leadership, Imbibe has continued to pioneer the creation and production of a wide range of original and functional beverages, both domestically and internationally. Imbibe’s most recent licensing deal with HBO is a continuation of the company’s strategy to leverage top tier brands by connecting them with new beverage opportunities which further promote and build upon an existing brand’s identity.
Samples Available To Media Upon Request
Mr. Arnold Thorstad
Imbibe – The Drink Tank™
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