RewardStream's LifeCycle Marketing Platform Selected by Port Supply, West Marine's Wholesale Division

RewardStream's LifeCycle Marketing Platform (LMP) has been selected by Port Supply, the wholesale division of West Marine, Inc., North America's favorite retailer of boating supplies and accessories to operate their 'Flagship Rebate Program.'

Vancouver, Canada (PRWEB) April 30, 2007 -- RewardStream's (www.rewardstream.com) LifeCycle Marketing Platform (LMP) has been selected by Port Supply, the wholesale division of West Marine, Inc., North America's favorite retailer of boating supplies and accessories to operate their 'Flagship Rebate Program.' This B2B program encourages sales growth from Port Supply's customers by rewarding them with rebates and West Marine products for increasing purchases over previous years spend.

By implementing RewardStream's LifeCycle Marketing Platform, West Marine will be able to automate many manual processes with minimal reliance on internal IT resources, freeing up more time for Marketing to focus on their program's strategy and results. "Unlike other competitive options offering technology developed solely for consumer solutions, we were able to substantively demonstrate the full depth of our feature set for B2B programs and some very successful deployments," stated Blair Whelan, CTO of RewardStream.

The Program includes a branded web-based participant portal that allows members to track their sales progress against reward thresholds, review activity statements, and select a personalized award. RewardStream's Managed Choice Rewards™ approach gives participants flexible redemption options ranging from credits on account, rebate checks, and West Marine gift cards. Customers that show decreased activity according to RFM indicators are targeted automatically with personalized promotions and triggered communications.

"We are seeing a strong corporate mandate for B2B programs to demonstrate lift in much shorter timeframes than historically required," says Peter Oxley, CEO of RewardStream. "We are proud to clients like West Marine can accomplish this business directive through automated decisioning and sophisticated reward logic with our LifeCycle Marketing Platform."

About RewardStream, Inc.
RewardStream is a marketing technology company specializing in the deployment and optimization of loyalty and rewards-based marketing programs that align and motivate partner and channel behavior with targeted business objectives. RewardStream services clients in the financial services, retail, telecommunications, health care, IT, and manufacturing sectors. More information on RewardStream can be found at www.rewardstream.com.

Media Contact:
Nicole Ouellette, 604.692.1211 or toll-free 1-877-692-0040 ex. 211

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