Controversial "New Rules of PR" e-Book Expanded and Enhanced in Hardcover
With some 250,000 downloads to date, the ideas in controversial e-book by David Meerman Scott outlining how to create thought leadership and viral marketing strategies to reach buyers directly are poised for breakthrough once again as "The New Rules of Marketing & PR" - a hardcover title from Wiley.
Lexington, MA (PRWEB) May 4, 2007 - Since publication in early 2006, the complimentary e-book The new rules of PR: How to create a press release strategy for reaching buyers directly has been a viral marketing phenomenon. Fueled by a second edition of the ebook released in early 2007 (featuring a foreword by social media expert David McInnis, Founder of PRWeb), the ebook has been downloaded some 250,000 times according to author David Meerman Scott.
Based on the interest in Scott's ideas, the popular and controversial ebook has been significantly enhanced and expanded into a hardcover title from Wiley The New Rules of Marketing & PR: How to use news releases, blogs, podcasts, viral marketing & online media to reach your buyers directly. The hardcover book includes online thought leadership strategies to harness the power of viral marketing and to tell stories directly to buyers in the marketplace.
"I've been amazed at the reaction The New Rules of PR has received," Scott says. "Since I first released it on my marketing blog, thousands of people have written about the ideas on blogs and online media sites, with both praise and some negativity too. I've been hard at work over the past year gathering dozens of case studies of how smart marketers reach buyers directly and I share them in my new hardcover book."
According to Scott, who has been named to the MarketingSherpa Viral Marketing Hall of Fame for the past two years in a row, because the rules for relating to the public have changed so slowly over the past ten years (since the Web has allowed people to reach buyers directly through online media), practitioners who learned based on the old rules of advertising and PR have been equally slow to change. Today, savvy marketing professionals use press releases, blogs, podcasts, video, and online media to reach buyers directly. While many marketing and PR people understand that the rules have changed, few understand the implications for how they must dramatically alter their marketing and PR strategy in order to maximize the effectiveness of the direct consumer-communication channel.
"The media has been disintermediated and advertising doesn't work so well anymore," Scott says. "The Web has changed the rules. It is time to step it up and consider the promise Web 2.0 marketing and public relations holds."
Scott's book The New Rules of Marketing & PR: How to use news releases, blogs, podcasts, viral marketing & online media to reach your buyers directly will be published by John Wiley & Sons, Inc. in June 2007. The book, featuring a foreword by Robert Scoble, Vice President Media Development at PodTech.net, co-author of Naked Conversations, and one of the world's most popular bloggers at Scobleizer.com is available for pre-order at Amazon.com, BarnesAndNoble.com and wherever business books are sold. ISBN: 0-470-11345-6
David Meerman Scott is an online thought leadership strategist. The programs he has developed have won numerous awards and are responsible for selling over one billion dollars in products and services worldwide. He has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents. Check out his blog at www.WebInkNow.com
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