Partner Fusion Hires Former Wynn Las Vegas Affiliate Program Manager Karen White to Lead Affiliate Marketing and Business Development Efforts
Partner Fusion, an online performance-based marketing firm, specializing in travel and leisure as well as lead generation for financial services, announced today the hiring of Karen White as Vice President of Marketing and Business Development. White, an industry favorite with many top-producing affiliates in the performance marketing space, will direct the company's partnership development and affiliate marketing management efforts.
Salt Lake City, UT (PRWEB) May 2, 2007 -- Partner Fusion, an online performance-based marketing firm, specializing in travel and leisure as well as lead generation for financial services, announced today the hiring of Karen White as Vice President of Marketing and Business Development. White, an industry favorite with many top-producing affiliates in the performance marketing space, will direct the company's partnership development and affiliate marketing management efforts.
Prior to joining Partner Fusion, White was the Affiliate Program Manger for Wynn Las Vegas, where she was responsible for generating over $12 million in sales revenue during Wynn's inaugural year, and received the 2006 Commission Junction "People Horizon Award" for her excellence in affiliate program management. Over the last two years, White also earned Wynn Resorts the highest overall Earnings Per Click (EPC) and the number one position in the hotel category in the Commission Junction Marketplace. Prior to Wynn, White held several director-level marketing roles at a series of top corporations in California. Over her career, White has been responsible for generating millions of dollars in revenue for companies in the financial services, entertainment, direct response, and Internet marketing industries.
Partner Fusion is a performance-based marketing firm that develops exclusive custom media partnerships between advertisers and high performance publishers. The company offers corporate advertisers services such as search engine marketing, bid management, lead generation, and affiliate marketing program management.
Partner Fusion is unique in that it is a collaborative venture representing some of the most successful and talented Internet marketers and strategists in the performance marketing industry. The company was specifically founded to foster direct, exclusive relationships between advertisers and top performance-based marketers. The Partner Fusion team will work across multiple affiliate networks, but also has plans to launch it's own proprietary lead generation technology in Q3 2007. On June 13-14, the teams' principles will be attending the "Eye for Travel" convention in Brazil, where they are scheduled to speak on using affiliate marketing to build travel sales for independent hotels.
To learn more about Partner Fusion today, visit the Partner Fusion Website
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