Sassy Flip Flop and Accessory Line, Rhinestone Roxy, Takes on a New Name and a New Attitude: Introducing Rhinestone Ruby, a Division of Starlet Crush, Personalized Accessories with Rhinestones

Much talked about flip flop and accessory line Rhinestone Ruby helps women express themselves with sassy, must-have items. CEO Lisa Kozinn wants to help girls and women everywhere 'reach for the stars'.

In launching Rhinestone Ruby, it has always been my hope that women would embrace our mission of staying true to themselves, confident, and finding their own inner power---while looking fantastic doing it. It's so exciting for me to see that come true every day when speaking with women all over the country about how they want to express themselves and do it with style!

New York, NY (PRWEB) May 3, 2007 -- With a powerful message of personalization, rhinestones, and self-expression Rhinestone Roxy (http://www.starletcrush.com) has much to celebrate these days -- including its new name. Rhinestone Ruby, a division of Starlet Crush, Personalized Accessories with Rhinestones, is truly blazing a trail with its dual mission of empowering women, and keeping them looking stylish in the process.

Founded by former cosmetics executive Lisa Kozinn, Rhinestone Ruby is an evolution in both style and substance. Always one to aim for the stars, Kozinn's approach has been that of determination, innovation and creativity. Similarly, Rhinestone Ruby's accessory line offers women everywhere a chance to find their own "spark" in life.

Offering a collection of must-have accessories such as personalized flip flops, hats, messenger and makeup bags, pet accessories, visors, cell phone charms and key rings, Rhinestone Ruby encourages each of their customers to express their style with over 100 rhinestone symbols and charms without saying a word! From playful phrases such as "Drama Queen" or "Princess," to sentimental messages such as "Fave Sis" or "Beautiful Bride," Rhinestone Ruby offers options for every type of celebration or occasion- even just your own name in lights.

"In launching Rhinestone Ruby, it has always been my hope that women would embrace our mission of staying true to themselves, confident, and finding their own inner power---while looking fantastic doing it. It's so exciting for me to see that come true every day when speaking with women all over the country about how they want to express themselves and do it with style!," said Kozinn.

Featured in Life & Style Magazine, US Weekly, Teen People and Live! With Regis & Kelly, Martha Stewart- Sirus Radio, Rhinestone Ruby flip flops and accessories have quickly become a celebrity favorite.

Based on the overwhelming success of their initial flip flop and accessory line, Rhinestone Ruby has since expanded into pet accessories with trendy, hip dog collars. Dog devotees can now pamper their pooch with custom collars with their lovable pup's name emblazoned in jewels, turning any pooch into a neighborhood canine superstar.

Prices in the Rhinestone Ruby accessory collection start at $15 and may be purchased online at either http://www.rhinestoneruby.com or www.starletcrush.com.

About Rhinestone Ruby
Headquartered in New York, NY, Rhinestone Ruby, a division of Starlet Crush, is a playful, trend-setting line of personalized flip flops and accessories launched by former cosmetics executive Lisa Kozinn. Inspired by her mission to empower women everywhere through self-expression and creativity, Kozinn created a line of flip flops, hats, bags and pet accessories that allow each customer to truly express themselves through their own personalized, rhinestone letters and symbols. Starlet Crush accessories are sold online at www.starletcrush.com & http://www.rhinestoneruby.com.

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