Monitor Blogs, Says Online Thought Leadership Strategist, Because Your Reputation Depends On It
David Meerman Scott, online thought leadership strategist, viral marketing expert, and author of "The New Rules of Marketing & PR: How to use news releases, blogs, podcasts, viral marketing & online media to reach your buyers directly" says that organizations of all types must monitor what bloggers are saying about their company, products and executives. Quite simply, their reputation depends on it.
Lexington, MA (PRWEB) June 18, 2007 -- Smart organizations must monitor blogs to measure what's going on with their stakeholders and to understand corporate reputation says online thought leadership strategist and viral marketing expert David Meerman Scott. While monitoring mainstream media in the form of press clips has been the traditional way for companies, nonprofits, artists and political organizations to understand their reputation, blogs are now the best way to learn what people are saying. And blogs are real-time, unlike the media.
"As a starting point, all marketing and PR people need to go to blog search engine and run a query on their organization's name, the names of their products and services and other important words and phrases such as executives' names," Scott says. "Technorati is an excellent blog search engine. It allows you to instantly see if any of the 71 million blogs that it tracks has any information you need to know. I can't imagine an organization that wouldn't find value in knowing what's being said about them or their products or the industry or market they sell into on blogs."
Scott says that more sophisticated marketers then start to analyze trends. Is your product getting greater or fewer blog mentions compared to your nearest competitor's product? Are the blog posts about your company positive or negative in tone? How does that compare to the ratios from six months ago?
"Opinions are freely offered on blogs," Scott says. "It's amazing that marketers can tap into what people are saying in ways that were impossible just a few years ago. Now you can make decisions on what people are saying about your company and its products, not just your own opinions. The blogosphere is an incredible source of market intelligence."
There's never been a better time for marketers to get a true feel for what's going on in the real world. Bloggers provide instantaneous and unsolicited comments on your products, and this free information is just waiting for you to tap into it.
Scott's book The New Rules of Marketing & PR: How to use news releases, blogs, podcasts, viral marketing & online media to reach your buyers directly features a foreword by Robert Scoble, Vice President Media Development at PodTech.net, co-author of Naked Conversations, and one of the world's most popular bloggers at Scobleizer.com and is available wherever business books are sold. ISBN: 0-470-11345-6
David Meerman Scott is an online thought leadership strategist and viral marketing expert. The programs he has developed have won numerous awards and are responsible for selling over one billion dollars in products and services worldwide. Scott has been named to MarketingSherpa's Viral Marketing Hall of Fame two years in a row. He is also an instructor for Pragmatic Marketing and he has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents. Check out Scott's own marketing blog.
###
Post Comment:
Trackback URL: http://www.prweb.com/pingpr.php/SW5zZS1aZXRhLUxvdmUtUHJvZi1NYWduLVplcm8=
Bookmark -
Del.icio.us |
Digg |
Furl It |
Spurl |
RawSugar |
Simpy |
Shadows |
Blink It |
My Web
|
Share The News
Submit this press release easily to any of these major bookmarking and social media sites.