The American College Unveils New Web Site
The American College announced today the launch of a new web site designed to better serve students, alumni, consumers and other constituents seeking information about the nation's leading financial services educator. The website can be found at www.TheAmericanCollege.edu
Bryn Mawr, PA. (PRWEB) June 11, 2007 -- The American College announced today the launch of a new web site designed to better serve students, alumni, consumers and other constituents seeking information about the nation's leading financial services educator. The website offers a vastly improved browsing experience with new features and online enhancements including:
- A simpler and more intuitive navigation that makes access to information faster and easier.
- A newly improved keyword search capability for the entire website that will assist individuals in connecting directly to specific information.
- An enhanced consumer resource section that makes it simpler for consumers to find qualified financial advisors in their area.
- Podcasts and streaming audio - including interviews with The American College's nationally renowned faculty on topics important to today's financial practitioner.
- Information about The College's new Centers for Advanced Studies.
- A ticker that links to current information about recent financial services studies and surveys.
"Creating a more user-friendly website was an important priority during the redesign process," said Keith E. Hickerson, Vice President, Marketing and Student Success at The American College, "because we want each of our students and friends to have an exceptional service experience with us, whether they're taking a course or just browsing for information. And while the navigation is simpler, the overall look of the website is more dynamic and includes an increased use of flash animation, audio and video. This new approach captures the vital and energetic spirit of The American College."
The new site can be found at TheAmericanCollege.edu Improved navigation means that users are just one or two clicks away from practical information and applications that can move their careers forward or help them make better financial decisions. A consistent, unified approach to visual design was applied to all levels of the site, giving it a contemporary look and feel.
The new organization of the site includes separate menus for:
- Prospective students
- Current students
- Company business partners
- Alumni and friends
- Consumers
- Media
Information about The College, contact information and ways to support the institution are also easily accessible.
"Our website is a great way to keep members of The American College community in touch with our latest educational offerings and events," said Larry Barton, Ph.D., President and Chief Executive Officer of The American College. "The new design includes elements that will keep visitors coming back to the site again and again. It is also dovetails nicely with our robust online educational and study resources."
The American College is dedicated to leadership in innovative training and development that helps financial services companies and their employees succeed. As a non-profit educational institution holding the highest level of academic accreditation, The College has served as a valued business partner to banks, brokerage firms, insurance companies and others for 80 years. The American College's faculty represents some of the financial services industry's foremost thought leaders. For more information, visit TheAmericanCollege.edu
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