ReachMD And National Lipid Association Partner To Offer First-Ever Radio Show Focused On Heart Disease and Lipids Beginning June 25

"Lipid Luminations" to Air on ReachMD XM233, the Channel for Medical Professionals

Northbrook, IL, and Jacksonville, FL (PRWEB) June 14, 2007 -- ReachMD, the leading provider of advanced healthcare information, education and communication for medical professionals, and the National Lipid Association are partnering to create a new radio show highlighting the advances in lipidology, it was announced today. "Lipid Luminations" will premiere June 25 on ReachMD's dedicated XM channel (XM 233), focusing on the most recent scientific and clinical research, new drug developments, best practices in patient care, and the latest treatment advances in lipid management and cardiovascular disease from thought leaders in the field of lipidology.

"The partnership between the NLA and ReachMD will provide a critically important link between specialists in cholesterol management and heart disease risk reduction and cardiologists, endocrinologists, internists, and family physicians who provide the care for the majority of these patients" said Jim McKenney, PharmD, President of the National Lipid Association.

We are excited to add 'Lipid Luminations' to the ReachMD channel line-up

The specialty of lipidology, a multidisciplinary branch of medicine focusing on lipid and lipoprotein metabolism and their associated disorders, is still in its infancy and continues to evolve with the field of medicine as a whole. The field is growing rapidly in response to demographic trends that place an increasing number of Americans at risk for coronary heart disease (CHD) and epidemic levels of obesity concurrent with a surge in new cases of diabetes mellitus.

"We are excited to add 'Lipid Luminations' to the ReachMD channel line-up," said ReachMD Founder, David Preskill, MD. "Heart disease is the number-one killer of Americans and this program will provide valuable information to the medical community, which will contribute to improved patient care and outcomes."

ReachMD debuted on the XM lineup in March 2007 as the first and only satellite radio channel of its kind. Developed by health care professionals exclusively for health care professionals, the ReachMD channel offers breaking medical news, roundtable discussions, and other unique medical programming 24 hours a day, seven days a week. To accommodate the increased demands on today's health care professional, ReachMD features compelling, short-form programming, providing new information every 15 minutes.

About ReachMD
ReachMD, headquartered in Northbrook, Illinois, is a leading provider of advanced healthcare information and education for medical professionals. The company's proprietary technology provides the most up to date healthcare information in the field through cellular phone, satellite radio and on-line programs. This technology allows healthcare professionals access to the latest information in best practices and new advances in treatment and delivers this information through convenient and accessible technologies. For more information, visit www.reachmd.com

About the National Lipid Association
The National Lipid Association (NLA) is a non-profit membership association that serves physicians, nurses, pharmacists and dietitians who help manage patients with lipid disorders and cardiovascular disease. The NLA represents more than 2,300 members in the United States and provides continuing medical education for physicians and other healthcare professionals to advance professional development and attain certification in clinical lipidology. The NLA's public health mission is to help reduce deaths related to high cholesterol, and the Association defines "clinical lipidology" as "a multidisciplinary branch of medicine focusing on lipid and lipoprotein metabolism and their associated disorders." For more information, visit www.lipid.org

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