Howard Nestler Develops Curriculum for Executive Marketing

Howard Nestler, CEO of Executive Options, has developed a curriculum to streamline and enrich the job search capability of management level job candidates in response to changing market conditions.

New York, NY (PRWEB) June 17, 2007 -- Howard Nestler, CEO of Executive Options, has developed a curriculum to streamline and enrich the job search capability of management level job candidates in response to changing market conditions.

"Executives have the unenviable task of competing with the best of the best in a job market that has undergone a reduction at the upper level," says Nestler. "Add to this the unspoken assumption that a man or woman looking for a job at this point in their career somehow represents damaged goods means that a certain amount of negativity must be overcome in a search campaign."

What makes matters worse, Nestler says, is that the negative assumption is seldom spoken and, unless a candidate is aware of the phenomenon, he or she is never given a chance to argue against it.

"Although the climate can become rigorous at this level of engagement, the rewards are high if one plays the game in an astute fashion," instructs Nestler. Indeed, Nestler developed the concept of High Definition marketing as a remedy to the circumstances most qualified executives face when commencing a job search.

"One cannot remain anonymous and expect to reap the rewards of accomplishment," says Nestler. "A good definition of anonymity is to look like everyone else, which in this context means using a resume to create excitement about your abilities."

Nestler makes the point that money goes to where attention is focused. "This is true on Wall Street and it's true in the board room when hiring decisions are made," Nestler said.

The only problem a premium executive has is getting enough attention on his or her personal brand.

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