Stratigent and netFactor Partner to Add Powerful Lead Generation Features to Web Analytics

Stratigent, the global leader in web analytics consulting has added VisitorTrack® to its suite of leading web analytics applications. Working just like "Caller ID for a Website," VisitorTrack® automatically converts invisible website visitor 'clicks' into actionable B2B sales leads -- without any Visitor registration action.

Littleton, CO (PRWEB) June 19, 2007 -- netFactor, a provider of internet marketing technology for the business-to-business market, announced today its partnership with Chicago-based Stratigent, LLC, the global leader in Web analytics consulting. This partnership will enable Stratigent to leverage netFactor's patent-pending VisitorTrack® technology as a compliment to its strategic Web analytics services.

Stratigent's industry leading analytics services in conjunction with this state of the art tool offers client's a means to stay abreast of their competition by providing more comprehensive site activity data allowing them to take immediate actions towards site optimization. "VisitorTrack is a product that carves out an underserved niche in the Web analytics market," said Josh Manion, CEO of Stratigent. "With VisitorTrack we can offer our clients highly granular Web Visitor detail in a very actionable form without requiring Website Visitor registration. netFactor provides a unique approach to answering the who, how and when of businesses visiting our client's Websites; this data can then be used in combination with other Web analytics data to offer a more complete view of the site Visitor."

VisitorTrack is a product that carves out an underserved niche in the Web analytics market

Designed specifically to generate sales from Website traffic, VisitorTrack converts invisible website visitor 'clicks' into actionable B2B sales leads - without any Visitor registration action. Working just like "Caller ID for a Website," VisitorTrack® provides immediate access to detailed intelligence on a Website's business visitors, including comprehensive data on the company and executive contact information. Now companies can easily identify valuable new business leads hidden within their paid search and other Website traffic.

"VisitorTrack is the Web analytics application you can hand off to your sales and marketing team to identify Internet leads and generate new sales," said M. Christopher Jeffers, general partner of netFactor. "Our partnership with Stratigent is indicative of the need for Web analytics to go beyond reporting in the aggregate, and to harness this information for direct action."

About netFactor
netFactor Corporation provides a suite of products to drive new levels of sales performance from internet marketing for the business-to-business market. The company's core VisitorTrack® technology platform, integrates search engine marketing, marketing automation, and Web analytics into a powerful application for website lead generation - it's like "Caller ID for Your Website." netFactor is privileged to serve customers in multiple industries including software, telecom, healthcare, technology, financial, professional services, manufacturing, and transportation. For more information on netFactor Corporation's performance-driven products and services for Internet marketing, please visit http://www.netFactor.com.

About Stratigent, LLC
As the global leader in web analytics consulting, Stratigent brings a wealth of expertise in web analytics strategy and execution. Having worked with over two hundred clients to provide strategic web analytics solutions, including Cannon, Washington Mutual, T. Rowe Price, Peapod, Orbitz, Verizon, Eli Lilly, Hilton Hotels, and State Farm Insurance, Stratigent has gained deep insight into best practices that maximize the value derived from web analytics initiatives. Stratigent's unbiased view of the industry is supported by strategic consulting partnerships with all of the leading web analytics vendors including: Google Analytics Omniture, Unica, Visual Sciences and WebTrends which allows Stratigent to offer a unique unbiased view and best practices tailored for the industry's leading technologies. For more information on Stratigent, please visit www.Stratigent.com.

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