Decision Street -- First Website Dedicated to Easing the Stress When Making Tough Family Care Decisions -- Unveiled at Boomer Venture Conference

First website dedicated to helping Baby Boomers and their parents make difficult caregiving decisions. Provides more than just resources-- offers online tools to help people understand choices and tradeoffs and build an actionable plan.

We are excited for people to start to use Decision Street

Website Targeting Boomers and Their Parents Moves Into Beta Test Phase

Santa Clara, CA (PRWEB) June 19, 2007 -- Aiming to ease the stress faced by the 50 million people routinely faced with difficult family care decisions, Decision Street announced today that it is now in beta and available to consumers. Decision Street is a new web service uniquely focused on helping adults make family care decisions with confidence. The announcement was made at the Silicon Valley Boomer Venture Summit.

"More and more, people are finding themselves faced with tough family care decisions that don't come with simple answers," states Clint Korver, CEO and Founder of Decision Street. "Our goal is to help people make better decisions during this difficult time by making it easier and more efficient to build a family care plan."

Targeting 35+ year olds and their parents, Decision Street is the first website to offer more than just resources and information related to family care scenarios. It is a place for people to start the thought process, engage with others who have shared experiences and create a plan to solve tough issues related to caregiving such as housing, financial planning, insurance and care provision.

"Family care decisions can be searing," said Mary Furlong, CEO of Mary Furlong & Associates and an expert on boomers and aging. "People need to be empowered to make the best decisions possible and Decision Street is the engine behind making smart decisions."

Moving from Panic to Plan
Studies indicate the majority of people are not well prepared for dealing with sudden family care situations. It is often a phone call from the hospital or a sibling announcing mom or dad has had an accident that throws people into the world of caregiving.
Decision Street eases the fear of making the wrong family care decision by giving users an easy to understand process for organizing information, identifying priorities and assessing choices that serve as the basis for a plan. When fully functional, the service provides a personal online workspace with cutting-edge technology that allows people to easily find pertinent information and make connections with other community members with shared experiences. People will also have access to industry experts and professionals who can provide relevant guidance, products and services.

Immediate benefits during the early beta phase are:

• Easy to get started. Checklists, templates and sample plans help people quickly assess their situation and begin to think through their choices and preferences.
• Simple but powerful decision-making tools. The Decision Planner makes it easy for people to organize their thinking about choices and preferences. The Decision Evaluator helps people assess the trade-offs that often come with difficult choices and ultimately arrive at a decision. The tools provide the foundation for creating a customized, actionable Decision Plan.
• Work alone or with others, confidentially. All information entered is private. People can work on a plan independently or open it up to others they trust. For example, siblings can use Decision Street to work together to create a family care plan for one or both of their parents.

By leveraging the collective knowledge of the Decision Street community, users will be able to find out what choices others considered, their objectives, and what websites they found most valuable. Proprietary tagging and credibility algorithms will help speed the process of finding and evaluating potentially useful information. If interested, users will be able to post their Decision Plans as a way to contributed to the library of shared knowledge. Additionally, users will be able to choose how and when they want to interact with relevant vendors such as financial advisors, mortgage brokers, career counselors or medical experts as they go through the decision-making process.

"We are excited for people to start to use Decision Street," said Kevin Hoffberg, COO and Founder of Decision Street. "Working with our customers to evolve the site, helping people find community when they are in the midst of major life changes and empowering them to make smart, well-informed decisions is what we aspire to."

Those interested in participating in the test phase and becoming trial members, please go to www.decisionstreet.com, enter registration information and get started!

About Decision Street
Decision Street (www.decisionstreet.com) is the first online resource center designed to help people make smarter, more well-informed decisions about major lifestyle issues such as health, wealth and family. The Decision Street service adapts consumer-oriented decision science methodology and tools to help people better organize their own research and thinking. Additionally, the service will provide a community platform to help people connect with others with similar experiences and engage vendors on their terms. The service represents the spirit of the Web 2.0+ era by fostering a culture of generosity and extending the usefulness of the Web to the Boomer and Silver-Surfer audience.

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