Web 2.0 Experts Reveal How PR Can Use SEO, RSS and Multimedia to Craft 'Smart' Releases for Wider Audiences
"The New Rules of Marketing and PR" author, creator of first social media release, others join Bulldog Reporter's popular PR University conference series - Thursday, July 12, 2007
(PRWEB) June 26, 2007 -- PR, marketing and communications professionals who want to learn how to create Web 2.0-friendly "smart" and social media releases that reach wider online audiences to drive brand awareness, site traffic, buzz and even sales will want to join Bulldog Reporter's panel of Web 2.0 experts as they share tools, tips and techniques during a practical 90-minute dial-in PR University panel discussion on Thursday, July 12, 2007 at 1PM EDT (noon, CDT; 11AM MDT; 10AM PDT).
The live, interactive audio conference--entitled "Supercharging Press Releases: How PR Can Use SEO, RSS and Multimedia to Craft "Smart" Releases for Wider Audiences"--will feature:
Sally Falkow, Blogger, "The Leading Edge: PR Technology Trends;" Senior Fellow, Society for New Communications Research; President, Expansion Plus
Sarah Skerik, Vice President, Distribution Services, PR Newswire
Shannon Whitley, Principal, Whitley Media
Paul Dyer, New Media Specialist, Marketwire
Todd Defren, Principal, SHIFT Communications
David Meerman Scott, Author "The New Rules of Marketing and PR"
Key points to be covered during this exclusive, interactive audio conference include:
- PR distribution in the digital age: New techniques, tools and services for placing releases online--and which will give you the widest reach
- RSS feeds, digg, del.icio.us and track-backs--what these tools are and how to use them for greater impact
- New ways for writing effective PR copy--plus how to optimize releases and websites using keywords, phrases and "link love"
- Social media press releases--how they work and how to create your own
Attendance at Bulldog Reporter's PR University audio conference costs $289 per telephone site. Participants in the 90-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.
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