Dr. Lalia Rach to Present 'Generational Differences: Millennials vs. Boomers' at HSMAI Washington, D.C. Chapter
Millennials are the rising generation, age 13 to 27, while Boomers, age 45 to 61, have defined the marketplace for more than four decades. Dr. Lalia Rach will answer the following questions and more in an engaging, thoughtful and entertaining session.
Who are the Millennials, what differences define them, and how will they change your business?
As boomers move into yet another life stage will your products and services meet their expectations, will they follow previous generations as they age?
Is the marketplace facing a battle of youth over maturity; of wisdom against spontaneity?
How will you decide which market to target?
How are both generations rewriting rules and redefining reality and what does this mean for the tourism and hospitality industry?
Washington, D.C. (PRWEB) July 1, 2007 -- Join Hospitality Sales and Marketing Association International (HSMAI) DC Chapter for an evening with Dr. Lalia Rach, Divisional Dean and HWV International Chair at the Tisch Center for Hospitality and Sports Management at NYU in New York City. The event will be held on July 12, 2007 from 4:00 PM -- 7:30 PM at Capital Yacht Tours at Washington Marina in Washington DC.
Dr. Rach, founder of Rach Enterprises is a trusted consultant, popular moderator, international recognized speaker and is widely regarded as knowledgeable, practical and humorous with a genuine passion for excellence. Join us as Dr. Rach answers the following questions and more in an engaging, thoughtful and entertaining session.
- Who are the Millennials, what differences define them, and how will they change your business?
- As boomers move into yet another life stage will your products and services meet their expectations, will they follow previous generations as they age?
- Is the marketplace facing a battle of youth over maturity; of wisdom against spontaneity?
- How will you decide which market to target?
- How are both generations rewriting rules and redefining reality and what does this mean for the tourism and hospitality industry?
This fantastic event will take place dockside on one of the newest in the fleet of Capital Yacht Tours. Following the educational session, we will spend a wonderful social hour cruising on the Potomac River while enjoying great conversation and fantastic hors d'ouevres from Phillip's Seafood.
To register, please visit http://www.hsmaidc.org/rach. The cost of the event is $50 for HSMAI members, and $65 for non-members before 7/5/07. If you have any additional questions regarding the event, please contact Tom Davenport at 202-558-7418.
The HSMAI - DC Chapter offers an affordable way for providing continuing education and professional development for sales and marketing staff in the hospitality industry. HSMAI is one of the few places that provides education, professional development and networking specific to the hospitality industry in a non-competitive environment. To learn more about the Hospitality Sales and Marketing Association International, please visit www.hsmai.org.
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