Finding a Holiday Home in England Just Got a Little Easier

Google set to smash vertical search engine market as they launch new Custom Search Business Edition with www.HolidayHomeRental.co.uk. Results show 30% increase in conversions and signficantly reduced customer service enquiries.

This natural search request accounts for almost half of the customer enquiries we respond to from people not able to locate a property to suit their tastes. People want to type something simple like

(PRWEB) July 17, 2007 -- HolidayHomeRental.co.uk is pleased partner with Google in the launch of the Google Custom Search Business Edition (CSBE). The CSBE search tool provides businesses with a new option to easily add very fast and effective search capabilities to their web sites.

    
HolidayHomeRental.co.uk represents 25,000 holiday home rentals throughout the greater United Kingdom. Andy Steggles, President of HolidayHomeRental.co.uk, states that while the site is very feature rich, one area in need of improvement has been for a natural search capability. According to Mr. Steggles, "This natural search request accounts for almost half of the customer enquiries we respond to from people not able to locate a property to suit their tastes. People want to type something simple like "2 bed cottages in Cornwall" or "London luxury apartment sleep 4" or "Cornwall Cottages" etc.

With the addition of Google's CSBE, HolidayHomeRental.co.uk has overcome this problem. Mr. Steggles further states that, "Installation of CSBE took less than a minute to setup on Google and less than half a day to build into our site. More advanced capabilities such as searching for a specific size home or amenities or any other type of natural search really is a critical success factor for our industry."

Holiday Home Rental has been live with the new Google search for over a week now and the number of referrals generated to the homeowner base has increased by approximately 30% and at the same time, the number of customer service requests has significantly decreased. The results have been overwhelming. The newly implemented Google search tool truly enriches the users experience by giving them the power to simply think and type their search parameters propelling them to a more accurate and meaningful result set.

About HolidayHomeRental
Holiday Home Rentals is a family owned US based company focusing on the United Kingdom vacation home rentals market. HolidayHomeRental.co.uk currently has 25,000 holiday rental homes represented by over 150,000 pages of content. Vacationers looking for rental homes search the www.holidayhomerental.co.uk website, find properties and submit enquiries directly to the homeowners.

Contact:
Andy Steggles, President
Holiday Home Rental, LLC
Tel: 201.255.6274
Email: asteggles @ holidayhomerental.co.uk

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