Diversified Luxury Marketing Establishes the Melrose Place Association to Represent Los Angeles' Emerging Luxury District

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Diversified Luxury Marketing announces the formation of the Melrose Place Association, a marketing entity representing the collective fashion, beauty and dining brands of Los Angeles' emerging luxury destination -- the Melrose Place District.

Diversified Luxury Marketing announces the formation of the Melrose Place Association, a marketing entity representing the collective fashion, beauty and dining brands of Los Angeles' emerging luxury destination -- the Melrose Place District. Mandated with driving business for the District's exclusive brands, the Melrose Place Association (MPA) will engage its merchant members with opportunities and affinity partners that directly reach luxury consumers, early-adopters and tastemakers.

"The strategic partnerships we develop for the MPA's members will simplify and expand access to their ideal clientele while reinforcing their reputations as providers of best-in-class goods and services," explains Diversified Luxury's Kevin Mark Lodie. "Moreover, our initiatives involving philanthropic organizations will further these brands' already notable contributions to a variety of local and global causes."

In addition to cultivating the District's appeal as a diverse, luxury lifestyle district, the MPA's activities will strive to preserve and enhance the District's unique character.

At the crossroads of Los Angeles' District 5 and the City of West Hollywood (the basin's creative epicenter), the Melrose Place District is ironically L.A.'s best kept luxury secret -- in part due to the recent arrival of its brand name denizens, and in part to its low-profile situation on charming tree-lined blocks tucked just off the main arteries of Melrose Avenue and La Cienega. In addition to iconic brands such as Carolina Herrera, Diane von Furstenberg, Frédéric Fekkai, Helmut Lang, Marni and Sergio Rossi, the District features sought-after, leading-edge purveyors of bespoke and luxury goods, including Duncan Quinn, Lambertson Truex and Mulberry.

The MPA's directing partners, Kevin Mark Lodie and Vallery Kountze, believe the District's unique appeal arises from the fact that its growth has been organic, rather than deliberately conceived or planned. "The brands that are here now, and those that are coming -- such as Alexander McQueen and Chloé -- have emerged as the 'next generation' of an artisanal legacy begun by the fine antique and furniture shops that populated the neighborhood for decades," explains Kountze. "Some of these merchants still thrive in the area, like Rose Tarlow, and the District owes much of its character to them."

Lodie adds, "Melrose Place has a heritage that simply cannot be fabricated, and with that comes an air of unforced prestige and exclusivity which are incredibly attractive to the luxury consumer. Our initiatives for the Melrose Place Association will both leverage and enhance the District's inimitable appeal."

About Diversified Luxury Marketing
Diversified Luxury is a strategic marketing firm representing distinctive brands, enterprises and individuals in a broad range of industries. Its initiatives build the revenues and reputations of its clients by identifying, developing and leveraging their most authentic and unique characteristics. A strong sense of partnership and social responsibility underpins all Diversified Luxury's business relationships and the firm seeks to expand its clients' often notable contributions to a variety of philanthropic causes. Diversified Luxury is a division of Strategic Partners Group, a consulting firm providing services to the Financial Industry and HNWI's.

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Lori Lee Sander
Diversified Luxury
(347) 201-3387
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