Web Marketing Association Names Best Web Sites in 96 Industries - 2007 WebAward Winners

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The 11th annual Web Marketing Association WebAwards names Walt Disney Internet Group's Disney XD Best of Show and Biggs/Gilmore named Top Agency to led this year's top web sites in 96 industry categories.

WebAward 2007 Logo

While some companies are constantly improving their Web efforts in small ways, others are making incredible leaps ahead. The WebAwards has always been a great way for Internet professionals to showcase their work and gain recognition and marketing opportunities for web development that sets the standard for the entire industry.

The Web Marketing Association is pleased to announce the winners of its tenth annual WebAward Competition for Web site development. More than 2,400 sites from 40 countries were adjudicated in 96 industry categories during this year's competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology.

A complete list of the winning sites can be found at the WebAward Web site at http://www.webaward.org .

"Many of the entries this year continued to show impressive creativity and technical innovation to win in this year's WebAward competition," said William Rice, President of the Web Marketing Association. "While some companies are constantly improving their Web efforts in small ways, others are making incredible leaps ahead. The WebAwards has always been a great way for Internet professionals to showcase their work and gain recognition and marketing opportunities for web development that sets the standard for the entire industry."

Best of Show

The 2007 Best of Show WebAward is presented to Walt Disney Internet Group, for their exceptional work on " Disney XD" at URL http://disney.go.com/dxd/index.html . The site was also awarded Best Design WebAward. Disney XD is an online entertainment experience that's designed for how kids want to use the Internet. It's broadband entertainment taken to the next level and was created with safety in mind. Disney.com guests can register and publish their own channels, personalized with favorite Disney videos, music, games, trivia, avatars, and more. Disney XD gives Disney.com guests an enhanced, interactive entertainment experience with engaging video, music and games and chatting with friends, all at the same time in a uniquely immersive environment. The Disney organization had 14 websites take home WebAwards in the 2007 competition.

Best of Show Runner Up

Best of show runner up submitted by Atlanta-based IQ Interactive is UPS Whiteboard at http://www.ups.com/whiteboard . The 'UPS Whiteboard' advertising campaign is the most significant creative shift for UPS. The web site allows for a more in-depth overview of the complex products, services, and solutions UPS can offer, otherwise impossible to communicate in traditional media. Seamlessly integrating with the TV campaign, visitors to the site are treated with the ability to interact with Andy Azula, the actor from the 'Whiteboard' commercials. Andy extends the same creative look and feel from the TV spots and walks the user through the experience helping to drill down the user's needs matching UPS solutions to their specific business challenges. The site includes 3D animated, line art (matching the designs on the Whiteboard) Web shows that highlight UPS products and a -Create Your Own Whiteboard- viral component. IQ Interactive developed the robust technology that allows the user to send someone a personalized message that Andy himself writes on a whiteboard when the recipient opens the email.

Top Agency

Biggs/Gilmore (http://www.biggs-gilmore.com)] was named Top Agency at the 2007 WebAward Competition, with 20 websites taking home awards. The Top Agency Award given to recognize the consistently outstanding development going on at interactive firms. Biggs/Gilmore is headquartered in Kalamazoo, MI and took home Best Food Website, Best Pharmaceutical Website and 8 Outstanding WebAwards and 11 Standard of Excellence WebAwards.

Agencies or companies with five or more websites winning WebAwards in 2007 include:

Agency     # of award-winning websites

Biggs/Gilmore    20
Avenue A / Razorfish    17
Risdall Advertising    17
VML    14
Disney     14
Arc Worldwide    13
Arnold Worldwide    13
Bridge Worldwide    13
Ogilvy     12
Aristotle Interactive    11
E-site Marketing    9
JWT     9
TravelCLICK    9
180 Interactive    8
Summit Projects    8
TribalDDB    8
Agenda H.K. Limited    7
Airfoil Public Relations    7
bbdigital    7
BrowserMedia    7
Extractable     7
Organic    7
POP    7
Slingshot    7
Studiocom    7
Agency.com    6
BGT Partners    6
Hitchcock Fleming & Assoc    6
Hospitality eBusiness    6
Rare Method    6
Teehan+Lax    6
Tellus    6
Weber Shandwick    6
Agence Braque    5
American Academy of Dermatology    5
dotglu    5
Fry, Inc.     5
Hearst Digital Media    5

Competition Format

The competition was judged by a team of independent Internet professionals representing a variety of relevant disciplines of Web site development. Judges included members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters.

The WebAward competition format allows Web sites to compete head to head with other sites within their industry to win the Best of Industry awards. Entries also compete against a standard of excellence to win Outstanding Website and Standard of Excellence WebAwards. Each site is judged on seven different criteria and earns a score between 0 and 70 points. The highest score in a given category wins Best of Industry for that category. If the remaining entries received a score of 60 or greater, they received the Outstanding Web site award. Entries that scored between 50 and 59.9 receive the Standard of Excellence.

The 2007 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson AllBusiness.com and eMarketer. The Web Marketing Association thanks all of its sponsors for helping to make this annual competition possible.

About the Web Marketing Association

The Web Marketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of Website development and marketing on the Internet. Since 1997, the Web Marketing Association's annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its eleventh year, the WebAward Competition has become the premier award event for Web developers and marketers worldwide.

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WILLIAM RICE
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