LaMa Bra Introduces New Maternity Bra Developed to Alleviate Pain for New Moms

The LaMa Bra, a uniquely-designed bra, is now available for new mothers who are suffering from breast engorgement pain following the birth of their child. The innovative design provides effective and immediate breast engorgement relief and is a helpful resource for women who are returning to the workplace and would like to continue breastfeeding their children.

The inspiration for LaMa Bra came from my own experience as a new mother

Trumbull, CT (PRWEB) September 19, 2007 -- The LaMa Bra, a uniquely-designed bra, is now available for new mothers who are suffering from breast engorgement pain following the birth of their child.

Women across the country are in search of well-fitting and comfortable bras, especially during the breastfeeding and weaning stages. The LaMa Bra's modern design provides the superior support, style and comfort mothers need.    

The bra features two gel paks that can be chilled in the freezer. The form fitting gel paks are then inserted into lined slats found within the cups of the bra. Women can then select the appropriate back strap hook setting for a tight, yet comfortable fit. Extra hook and loop extenders are included to ensure an ideal fit. It is recommended that the gel paks be worn for 20 minutes four times a day. The bra works off of standard cup sizing and the company currently has a US patent pending for its original design.

"The inspiration for LaMa Bra came from my own experience as a new mother," said Susan Ennis, founder of The LaMa Bra. In speaking with other women, I was amazed to learn how many were enduring engorgement pain just like me. Collectively, we had no real answer for minimizing or treating the discomfort." "Our product was devised to help reduce pain moms encounter while breastfeeding or during the stages of weaning."

The LaMa Bra helps eliminate obstacles working women face when breastfeeding. The bra applies appropriate pressure and cooling to help slow breast milk production for mothers who can't be with their babies all day and reduce engorgement pain. Working women now have a comfortable and discreet solution that is suitable for the hectic schedule of today's busy moms.

For Florida mom Elsa Polo, her discomfort began to diminish when she opted for the LaMa Bra over other old-wives tales that had been passed down by family members and other first-time moms. "Before I discovered the LaMa Bra, I had to wrap ice bags around my breasts and I had to remain lying down because if I got up or moved, the ice bags would fall off. With the LaMa Bra I could have relief and still be active and take care of my newborn."

About LaMa Bra
LaMa Bra was specifically designed with a woman's comfort in mind. The LaMa Bra helps reduce the engorgement pain mothers encounter while breastfeeding or during the stages of weaning. LaMa Bra is approved and listed with the FDA. More information is available at http://www.lamabra.com or 877.LAMA.BRA. LaMa Bra II, a new nursing bra, will be available in 2008 and will contain gel paks for engorgement relief providing convenience and comfort for women.

Note to Editors: LaMa Bra samples are available for review.

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