Dunkin' Donuts packaged coffee at retail will also make it even more convenient for our loyal consumer base to enjoy our coffee at home or on the go.
Cincinnati, OH (PRWEB) August 14, 2007
Today, Procter & Gamble (P&G) announced that Dunkin' Donuts coffee will be available to consumers in select retail outlets nationwide by mid-August and broadly in September. Through a licensing agreement with Dunkin' Donuts, the largest coffee and baked goods chain in the world, P&G will provide Dunkin' Donuts coffee to grocery stores, mass merchandisers, club stores and drug stores throughout the U.S.
With the new Dunkin' Donuts packaged coffee at retail, consumers can enjoy Dunkin' Donuts coffee conveniently at home, every day. Across the nation, millions of consumers will now have the opportunity to purchase this award-winning coffee, whether or not they live or work near a Dunkin' Donuts store.
Sales in the new retail channels complement Dunkin' Donuts stores' efforts and signal a long-term, strategic brand-building move for the company. It coincides with Dunkin' Brands' overall expansion efforts to introduce the brand to new markets across the country and to deepen its relationship with consumers in existing markets.
Retailers across the country have responded enthusiastically to the introduction of the popular brand. Select retailers have promoted the brand in stores and in circulars to alert consumers to the fact that Dunkin' Donuts coffee is "coming soon."
"We are thrilled to be working with Procter & Gamble to introduce new consumers across the country to our great-tasting coffee and we are pleased with the initial response from retailers," said Robert Rodriguez, Dunkin' Donuts Brand President. "Dunkin' Donuts packaged coffee at retail will also make it even more convenient for our loyal consumer base to enjoy our coffee at home or on the go."
Dunkin' Donuts coffee will be available in a variety of coffee flavors and roasts. Ground varieties will include Original Blend, French Vanilla, Dunkin' Decaf, Hazelnut and Cinnamon Spice. Original Blend will also be available in a whole bean variety. Dunkin' Donuts coffee will be available in a 12 oz. package for a suggested retail price of $7.99 and a 40 oz. package for a suggested retail price of $15.99.
As the leading retailer of hot and iced coffee in the U.S., Dunkin' Donuts was recently ranked number one in customer loyalty in the coffee category by the 2007 Brand Keys Customer Loyalty Engagement Index.
"With P&G's reach and Dunkin's popularity, this is great news for coffee lovers," said Jamie Egasti, President, P&G Coffee & Snacks.
Procter & Gamble will support the product launch with a multifaceted marketing campaign including network TV, national consumer print and local radio ads, the dunkinathome.com Web site and a public relations program that amplifies the "America Runs on Dunkin'" advertising theme.
P&G Coffee, the #1 coffee roaster in the U.S., will be responsible for manufacturing, distributing and marketing Dunkin' Donuts packaged coffee to U.S. retail outlets. This is the latest addition to the P&G coffee portfolio, joining premium coffee brands Folgers Gourmet Selections and Millstone.
About Procter & Gamble:
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, and Braun®. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
About Dunkin' Donuts
Founded in 1950, today Dunkin' Donuts is the number one retailer of hot regular coffee-by-the-cup in America, selling 2.7 million cups a day, nearly one billion cups a year. Dunkin' Donuts is also the largest coffee and baked goods chain in the world and sells more hot regular coffee, iced coffee, donuts, and bagels than any other quick service restaurant in America. Dunkin' Donuts has more than 7,200 restaurants in 30 countries worldwide. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit http://www.DunkinDonuts.com.
Sherri Weiss Poall
RF|Binder Partners, Inc.
Phone: (212) 994-7556
P&G Coffee External Relations
Phone: (513) 634-3661