New York, NY (PRWEB) February 26, 2007
There's a new, bright green blog on the web. The Alternative Consumer (http://www.alternativeconsumer.com) reflects the needs of the next wave of smart consumers ... chic, savvy shoppers who want to integrate more green into their lifestyle.
"Alternative consumers base their buying decisions on a set of criteria that goes well beyond just price and convenience," notes founder and publisher, Maureen O'Connor. "Before buying, they also consider a company's core values, and the impact their purchase has on both the environment and their health."
Siting LOHAS (Lifestyle of Health and Sustainability), there's an emergence of the "Cultural Creatives, a market driver that represents nearly 1 in 4 adult Americans, or 50 million people. In the U.S. alone, the healthy lifestyle market is valued at $30 billion, the sustainable economy $76.47 billion, and the eco lifestyle $81.19 billion."
Whether it's eco-fashion and home decor, eco-travel, hybrid cars, organic health and beauty products, organic food and wine, sustainable design or recycling -- The Alternative Consumer delivers the hottest news, trends, products and services to today's style-conscious, earth-friendly consumer.
The Alternative Consumer -- essential reading for busy folks looking to cultivate a greener lifestyle.
For more information, please contact:
Maureen O'Connor, publisher
The Alternative Consumer
http://www.alternativeconsumer.com/contact-us
###