We opted for the Bango billing solution which provides 'browse and buy' technology to power the Bible Societies' newly-launched WAP site. The WAP site will engage directly with its users in order to promote and sell a number of Bible Translations in all languages across all mobile carriers.
London (PRWEB) April 3, 2007
The Bible Societies of America, Australia, New Zealand, Brazil, Northern Ireland, Scotland, England, Wales, Russia and South Africa launch an international direct-to-consumer mobile internet site http for delivering the Bible to mobile phone subscribers worldwide.
ChristianMobile, creators of VirtualBible™, the first ever Bible delivered to a mobile phone by way of a premium sms-text message, facilitated the implementation of the Bible Societies' direct-to-consumer mobile internet site http://wapbibles.com.
The service enables mobile phone users in more than 150 countries across all networks to purchase and download the Bible on their mobile phones by visiting http://wapbibles.com from their mobile phone. New Bible translations and versions are being added on a weekly basis.
'While mobiles are great for up-to-the-minute information urgent messages and football scores - we are offering people an opportunity to use the same technology for reflection,' said Michael Pfundner, Bible Society UK's Development Officer. 'Just two minutes' Bible reading, on a crowded train, can be really helpful on a busy day.' For church ministers in a counselling situation, bringing out a leather-bound book can appear scholarly and aloof - 'reading a Psalm from a Sony Ericsson is much less threatening,' explained Michael Pfundner.The age of the 'pew Bible' may be over too, as churches will no longer need to provide Bibles for visitors. Mobile phone users in more than 150 countries will be able to make use of the service in a choice of translations. 'With the launch of this product the Bible is no longer a dusty book on a shelf - it becomes part of a person's daily life and culture, as natural as their personalised ringtone or mp3s,' said Michael Pfundner. 'We expect demand for VirtualBible™ to come mainly, but not exclusively from young people for whom accessing information of all kinds on their mobiles is as normal as making a phone call,' said Michael Pfundner. 'It fits in with our mission to make the Bible - and its message accessible to a generation that reads screens more than books. The words and truth remain the same.'
The service utilizes Bango's global billing solution which dynamically presents the best payment method to the consumer. Once in the site a customer can choose one of various payment methods to pay for a Bible download, such as direct operator billing (including PayForIt™ in the UK), Premium SMS, credit/debit cards and PayPal. Bertus Preller, Marketing Executive at ChristianMobile, said, "We opted for the Bango billing solution which provides 'browse and buy' technology to power the Bible Societies' newly-launched WAP site. The WAP site will engage directly with its users in order to promote and sell a number of Bible Translations in all languages across all mobile carriers." Mr. Preller explained, "The 'browse and buy technology' enables users to pay in a chosen currency and to download the Bible in easy steps. We hope to engage also with mobile carriers, mobile aggregators and Christian media companies to broaden the Bible distribution. The mobile phone is an excellent channel to spread the Gospel and to fulfill the great command Jesus instructed His disciples. We are honoured to be able to be an instrument in God's hands to bring hope to all the people of this world in such a dynamic way".
About the United Bible Societies
The United Bible Societies is a world fellowship of national Societies. Each Society is rooted in the life of its own people and churches. A national Bible Society is a non-denominational organization whose purpose is to translate, produce, and distribute the Christian Scriptures in languages that people can understand at prices they can afford. In 1946, delegates from 13 countries met in England where the United Bible Societies (UBS) was founded. UBS had grown into a family of 141 national Bible Societies working in more than 200 countries and territories. For further information go to http://www.biblesocieties.org.
Bango (AIM: BGO) has developed and deployed an open, global infrastructure platform that enables content providers to market, sell and deliver their products and services directly to mobile phone users on all mobile networks using the mobile Internet. This "direct-to-consumer" approach operates alongside the mobile carrier's decks. The Bango platform has given mobile phone subscribers around the world greater access to third-party content. Leading content brands are now adopting the Bango Service to engage with all of their existing and potential mobile customers directly - irrespective of mobile carrier. For further information go to http://www.bango.com.
ChristianMobile™ is a leading developer of WAP applications and distributor of mobile content for the Christian community. ChristianMobile™, founded during August 2005, was the world's first Christian mobile content subscription service and is based in Cape Town, South Africa with partnerships accross the globe. ChristianMobile™ is the preferred mobile applications developers of 141 Bible Societies accross the globe and distributes mobile content such as ring tones, a wide variety of Christian wallpapers, animations and daily inspirational services such as devotions, prayers, verses, quotations, music videos and the Bible and pioneered the development of VirtualBible™ on mobile phones, the first ever commercially available java format of the Bible delivered by premium text/sms to a mobile handset. ChristianMobile™ also pioneered the launch of the world's first Christian mobile chat application CmChat™ and the world's first Church direct to consumer white label mobile solution CellVation™.For further information go to http://www.christianmobile.co.za.
For further information, please contact:
Bertus Preller, Marketing Executive International Business
Absolute Mobile (Pty) Ltd t/a ChristianMobile™
Tel: +27 21 5283000
Websites: http://www.christianmobileusa.com; http://www.christianmobile.co.za.
Wapsites: http://wapbibles.com; http://absbibles.com; http://cmchat.net.
For further information please contact:
Yemi Folayan, Public Relations Officer, Bible Society
Stonehill Green, Westlea, Swindon SN5 7DG.
Tel: 01793 418255 F: 01793 418118